TÓM TẮT
Nghiên cứu này được thực hiện nhằm đánh giá mức độ thuận lợi của các điểm du lịch tại
vùng trọng điểm tỉnh An Giang. Trong nghiên cứu này, phương pháp thang điểm tổng hợp (SMS)
và tiến trình phân cấp thứ bậc (AHP) được vận dụng nhằm đánh giá 26 điểm du lịch với 8 tiêu chí
bao gồm mức độ hấp dẫn, cơ sở hạ tầng, khả năng quản lí, tính bền vững, khả năng liên kết, vị trí,
sức chứa và thời gian hoạt động. Kết quả nghiên cứu chỉ ra rằng, trong 26 điểm được đánh giá có
8 điểm ở nhóm I (mức độ thuận lợi cao), 4 điểm nhóm II (thuận lợi), 8 điểm nhóm III (thuận lợi
trung bình), và 6 điểm ở nhóm IV (kém thuận lợi). Để khai thác có hiệu quả tiềm năng, các nhà
quản lí hoạch định chính sách cần tập trung nâng cao dịch vụ của các điểm du lịch có mức độ
thuận lợi cao, đồng thời đa dạng các sản phẩm loại hình du lịch ở các điểm du lịch có mức độ
thuận lợi trung bình và kém.
Từ khóa: mức độ thuận lợi; điểm du lịch; vùng trọng điểm du lịch; tỉnh An Giang
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TẠP CHÍ KHOA HỌC
TRƯỜNG ĐẠI HỌC SƯ PHẠM TP HỒ CHÍ MINH
Tập 17, Số 10 (2020): 1831-1842
HO CHI MINH CITY UNIVERSITY OF EDUCATION
JOURNAL OF SCIENCE
Vol. 17, No. 10 (2020): 1831-1842
ISSN:
1859-3100 Website:
1831
Research Article*
AN EVALUATION OF THE ADVANTAGES OF TOURIST
ATTRACTIONS IN THE KEY REGION OF AN GIANG PROVINCE
Nguyen Phu Thang
Da Nang University of Education, The University of Da Nang, Vietnam
Corresponding author: Nguyen Phu Thang – Email:nguyenphuthang@gmail.com
Received: August 13, 2020; Revised: September 23, 2020; Accepted: October 20, 2020
ABSTRACT
This study was conducted to evaluate the advantages of tourist attractions in the key region
of An Giang province. The Synthetic Marking Scheme (SMS) and Analytic Hierarchy Process
(AHP) were both utilized to evaluate 29 tourist destinations in the region within eight indicators,
including attraction, infrastructure, management, sustainability, linkage ability, location, capacity,
and tourist operation timetable. The result shows that among the 26 evaluated tourist attractions,
there were 8 attractions at the group I (highest advantage), 4 at the group II (advantage), 8 at the
group III (medium advantage) and 6 last tourist attractions in group IV (less advantage). In order
to exploit its potentials effectively, the regional tourism department would need to continuously
concentrate on enhancing the quality of services in terms of the high advantage-rated attractions,
while diversifying the different types of tourism activities within the medium and less advantage-
rated attractions.
Keywords: advantages; tourist attractions; the key tourism region; An Giang province
1. Introduction
Located in the upper reaches of the Mekong Delta, Southern Vietnam, the key
tourism region of An Giang province including Chau Doc city, Tri Ton district, Tinh Bien
district, Tan Chau town, and An Phu district has certain advantages that enable it to attract
millions of tourists every year. The region has welcomed millions of tourists over recent
years. According to the official records, the total number of visitors was more than 9.2
million in 2018, and 87 percent of tourists to An Giang were domestic tourists (An Giang
Department of Culture, Sport and Tourism – AGDCST, 2019). However, the region has
also faced challenges because of limited cooperation between the different tourist
attractions in An Giang province. Moreover, a tourism cluster in An Giang has been
duplicating the offerings of other destinations in the region (AGDCST, 2016). Regarding
the regional integration and globalization, it is evident that the local government should
Cite this article as: Nguyen Phu Thang (2020). An evaluation of the advantages of tourist attractions in the
key region of An Giang province. Ho Chi Minh City University of Education Journal of Science, 17(10),
1831-1842.
HCMUE Journal of Science Vol. 17, No. 10 (2020): 1831-1842
1832
concentrate on identifying and categorizing the tourist attractions into groups with different
advantages in order to exploit effectively the tourism resources of the region (Ministry of
Cultural, Sport and Tourism, 2016). Therefore, this article focuses on evaluating the
advantages of tourist attractions in the key region of An Giang, thus providing suggestions
for exploiting these tourist attractions effectively.
2. Research methods
In order to determine and evaluate the levels of advantages of tourist attractions in
the key tourism region of An Giang, the author employed both SMS and AHP methods in
this research. The SMS method was conducted with eight indicators to identify and
categorize the tourist attractions into groups with different advantage levels. For AHP, this
method was applied by interviews of eight experts who have extensive experience and
knowledge of evaluation of tourist attractions in An Giang. The combination of SMS and
AHP are presented in the following steps below:
Step 1. Selecting and identifying the evaluated tourist attractions
The evaluation was implemented based on the reality of tourism resources and its
future meanings within the 26 tourist attractions (Table 1).
Table 1. The list of the evaluated tourist attractions
I. Historical and cultural monuments 15 Bau Muop temple
1 Ba Chua Xu Nui Sam temple 16 Phat Lon pagoda
2 Thoai Ngoc Hau tomb II. National heritages
3 Tay An pagoda 17 Mubarak Church
4 Hang pagoda 18 Da Phuoc Cham pa village
5 Vinh Nguon temple 19 Chau Phong Cham pa village
6 Chau Phu temple III. Local trade village
7 Tuc Dup historical monument 20 Chau Doc village
8 Ba Chuc historical monument 21 Van Giao village
9 Tam Buu pagoda 22 Chau Giang village
10 Phi Lai pagoda IV. Ecosystem and landscape
11 O Ta Soc 23 Tra Su Indigo forest
12 Xvayton pagoda 24 Ta Pa lake
13 Van Linh pagoda 25 Soai So lake
14 Adilac Buddha stage 26 Bung Binh Thien lake
Source: AGDCST, 2016
Step 2. Establishing the indicators for evaluation
Based on the previous studies of tourist attractions (Nguyen, 1995; Nguyen, 2015;
Nguyen, 2015; Nguyen, & Vu, 2018) and author’s separate research (Nguyen, 2018), the
indicators of evaluation were established with the following detailed descriptions:
HCMUE Journal of Science Nguyen Phu Thang
1833
- Collected indicators included eight indicators: attractiveness, infrastructure,
management, sustainability, linkage, location, capacity, and tourist operation timetable
(Figure 1)
Figure 1. Indicators
- Advantage levels are categorized differently in Table 2.
Table 2. The advantage levels of the indicators
No. Indicators
Advantage levels
(5) (4) (3) (2) (1)
1 Attractiveness Very attractive Attractive Medium Unattractive Extremely Unattractive
2 Infrastructure Very good Good Medium Bad Extremely bad
3 Management Very good Good Medium Bad Extremely bad
4 Sustainability Very good Good Medium Bad Extremely bad
5 Linkages Very high High Medium Low Very low
6 Location Very advantage Advantage Medium Disadvantage Extremely disadvantage
7 Capacity Very large Lager Medium Small Very small
8 Time Very long Long Medium Short Extremely short
Step 3. Generating the weights of indicators with AHP
In order to identify the weight of the indicators, the research employed Analytic
Hierarchy Process – AHP. The AHP is a structured technique for organizing and analyzing
complex decisions based on mathematics and psychology. It was developed by Thomas L.
Saaty in the 1970s. In this research, the AHP was applied with the following steps.
(1) - Identify the graph of indicators (Figure 1).
(2) - Find the importance of each indicator based on the Saaty’s table (Table 3).
Table 3. The fundamental scale
Importance Definition Explanation
1
Equal importance Two activities contribute equally to the
objective
3
Moderate importance Experience and judgment slightly favor one
activity over another
5
Essential or Strong
importance
Experience and judgment strongly favor one
activity over the other
HCMUE Journal of Science Vol. 17, No. 10 (2020): 1831-1842
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7
Very strong importance An activity is strongly favored and its
dominance demonstrated in practice
9
Extremely importance The evidence favoring one activity over
another is of the highest possible order of
affirmation
2,4,6,8
Intermediate values
between the two adjacent
judgments
When compromise is needed.
Source: (Saaty & Vargas, 2012)
(3) - Establish the pair –wise comparison matrix (Table 4)
Table 4. Pair – wise comparison matrix
Factors C1 C2 C3 C4 C5 C6 C7 C8
C1 1 1 5 4 3 1 3 3
C2 1 1 3 5 2 2 2 1
C3 0,2 0,33 1 1 0,5 0,5 0,5 0,5
C4 0,25 0,2 1 1 1 0,5 2 0,5
C5 0,33 0,5 2 1 1 0,5 2 0,5
C6 1 0,5 2 2 2 1 4 1
C7 0,33 0,5 2 0,5 0,5 0,25 1 0,5
C8 0,33 1 2 2 2 1 2 1
Total 4,5 5,0 18,0 16,5 12,0 6,75 16,5 8,0
(4)- Calculate the weight of each indicators (Table 5)
Table 5. The result of analysis of pair – wise comparison matrix
Indicators C1 C2 C3 C4 C5 C6 C7 C8 Total Weights CI
C1 0,22 0,20 0,28 0,24 0,25 0,15 0,18 0,38 1,90 0,24 8,40
C2 0,22 0,20 0,17 0,30 0,17 0,30 0,12 0,13 1,60 0,20 8,44
C3 0,04 0,07 0,06 0,06 0,04 0,07 0,03 0,06 0,44 0,05 8,39
C4 0,06 0,04 0,06 0,06 0,08 0,07 0,12 0,06 0,55 0,07 8,42
C5 0,07 0,10 0,11 0,06 0,08 0,07 0,12 0,06 0,69 0,09 8,35
C6 0,22 0,10 0,11 0,12 0,17 0,15 0,24 0,13 1,24 0,15 8,42
C7 0,07 0,10 0,11 0,03 0,04 0,04 0,06 0,06 0,52 0,06 8,28
C8 0,07 0,20 0,11 0,12 0,17 0,15 0,12 0,13 1,07 0,13 8,37
Total 1,0 1,0 1,0 1,0 1,0 1,0 1,0 1,0 CI= 0,05
(Source: A survey for experts with AHP, 2017, n=8)
HCMUE Journal of Science Nguyen Phu Thang
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Step 4. Establishment of the synthetic marking indicators
Table 6. The synthetic marking indicators
No. Indicators Levels Scores Weights Total
1 Attractive Very attractive 5
0,24
1,2
Attractive 4 0,96
Medium 3 0,72
Unattractive 2 0,48
Very unattractive 1 0,24
2 Infrastructure Very good 5
0,20
1
Good 4 0,8
Medium 3 0,6
Bad 2 0,4
Very bad 1 0,2
3 Management Very good 5
0,15
0,75
Good 4 0,6
Medium 3 0,45
Bad 2 0,3
Very bad 1 0,15
4
Environment Very good 5
0,13
0,65
Good 4 0,52
Medium 3 0,39
Bad 2 0,26
Very bad 1 0,13
5 Linkages’ ability Very high 5
0,09
0,45
High 4 0,36
Medium 3 0,27
Low 2 0,18
Very low 1 0,09
6 Location and
approach
Very advantage 5
0,07
0,35
Advantage 4 0,28
Medium 3 0,21
Disadvantage 2 0,14
Very Disadvantage 1 0,07
7 Capacity
Very large 5
0,06
0,3
Large 4 0,24
Medium 3 0,18
Small 2 0,12
Very small 1 0,06
8 Tourist operation
timetable
Very long 5
0,05
0,25
Long 4 0,2
Medium 3 0,15
Short 2 0,1
Very short 1 0,05
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Step 5. Categorize into the different advantage levels group (Table 7)
Table 7. The group of the advantage levels of tourist attractions
No. Levels Scores Ranking
1 Tourist attractions with high advantage ***** 4,21 – 5,0 I
2 Tourist attractions with advantage **** 3,41 – 4,2 II
3 Tourist attractions with medium advantage *** 2,61 – 3,4 III
4 Tourist attractions with less advantage ** 1,81 – 2,6 IV
5 Tourist attractions with disadvantage * 1,0 – 1,8 V
3. Result and discussion
Regarding the above indicators, this research synthesized and evaluated the tourist
attractions of the key tourism region in An Giang (Table 8).
Table 8. A synthetic evaluation of the tourist attractions
No. Tourist attractions
Indicators
Total Ranking
Attractivenes Infrastructure Management Sustainability Linkage Location Capacity Time
I. Historical and cultural monuments
1 Ba Chua Xu Nui Sam temple 1.2 1 0.75 0.52 0.45 0.21 0.3 0.25 4.68 I
2 Thoai Ngoc Hau tomb 0.96 1 0.75 0.52 0.45 0.21 0.3 0.25 4.44 I
3 Tay An pagoda 1.2 0.8 0.6 0.52 0.45 0.21 0.24 0.2 4.22 I
4 Hang pagoda 1.2 1 0.75 0.52 0.45 0.21 0.3 0.2 4.63 I
5 Vinh Nguon temple 0.96 0.6 0.45 0.39 0.45 0.21 0.3 0.2 4.01 II
6 Chau Phu temple 0.96 0.6 0.45 0.39 0.45 0.21 0.3 0.15 3.51 II
7 Tuc Dup historical monument 0.96 0.8 0.75 0.65 0.18 0.14 0.24 0.2 3.91 II
8 Ba Chuc historical monument 0.72 0.6 0.45 0.39 0.18 0.14 0.18 0.15 2.81 III
9 Tam Buu pagoda 0.72 0.6 0.3 0.39 0.18 0.14 0.12 0.1 2.55 IV
10 Phi Lai pagoda 0.72 0.6 0.3 0.39 0.18 0.14 0.12 0.1 2.55 IV
11 O Ta Soc 0.72 0.4 0.15 0.14 0.18 0.14 0.12 0.39 2.55 IV
12 Xvayton pagoda 0.96 0.4 0.45 0.39 0.18 0.14 0.12 0.15 2.79 III
13 Van Linh pagoda 1.2 1 0.6 0.52 0.36 0.14 0.3 0.2 4.32 I
14 Adilac Buddha pagoda 1.2 1 0.6 0.52 0.36 0.14 0.3 0.2 4.32 I
15 Buddha pagoda 1.2 1 0.6 0.52 0.36 0.14 0.3 0.2 4.32 I
16 Ba Chua Xu Bau Muop
temple
0.72 0.8 0.6 0.52 0.45 0.21 0.3 0.25 3.41 II
II. National objects
17 Mubarak mosque 0.72 0.6 0.45 0.52 0.27 0.14 0.18 0.15 3.03 III
18 Da Phuoc village 0.72 0.4 0.45 0.39 0.27 0.14 0.12 0.15 2.64 III
19 Chau Phong village 0.72 0.4 0.45 0.39 0.27 0.14 0.12 0.15 2.64 III
III. Trade Villages
20 Chau Doc village 0.72 0.6 0.45 0.39 0.36 0.14 0.18 0.15 2.99 III
21 Van Giao village 0.72 0.4 0.3 0.39 0.36 0.14 0.12 0.15 2.58 IV
22 Chau Giang village 0.72 0.6 0.45 0.39 0.27 0.14 0.12 0.15 2.84 III
IV. Ecological landscapes
23 Tra Su indigo forest 1.2 1 0.75 0.65 0.36 0.21 0.3 0.2 4.67 I
24 Ta Pa lake 0.72 0.4 0.15 0.52 0.18 0.14 0.12 0.1 2.33 IV
25 Soai So – Suoi Vang lake 0.72 0.6 0.6 0.52 0.27 0.14 0.18 0.15 3.18 III
26 Bung Binh Thien lake 0.72 0.4 0.3 0.26 0.09 0.07 0.12 0.1 2.06 IV
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Table 8 illustrates that there are differences between tourist attractions in terms of
each evaluated indicator.
- Attractiveness: Table 8 shows that Cam Mountain, Sam Mountain, and Tra Su Indigo
forest are the most attractive tourist attractions in the region because of the diversity of
tourism. In particular, Ba Chua Xu Nui Sam temple is the tourist destination with the
highest level of attraction. The temple is also considered as the core of the tourism sector
in An Giang. In fact, An Giang’s tourism cluster is mostly based on religious tourism with
the most successful tourist attraction being Ba Chua Xu Temple and its festival. The rest of
the attractions are quite simple landscapes.
- Infrastructure: According to Table 8, there are seven attractions that have the best
infrastructures and material facilities, including Ba Chua Xu Nui Sam Temple, Thoai Ngoc
Hau Tomb, Hang Pagoda, Tra Su indigo forest, Van Linh pagoda, Adilac Buddha stage,
and Buddha pagoda. In particular, Cam Mountain has utilized the suspension cable in
2015. The system has 3.5 km in length with 2 modern stations and 89 cabins that can
transport 8 people each. The VND 300-billion project was designed and invested with a
capacity of 2,000 tourists per hour. The rest of the attractions are ranked at the medium and
less advantage levels because of certain limitations in transportation, water and electricity-
supplying systems, and guesthouses.
- Management: The following tourist attractions such as Sam Mountain, Sam
Mountain, Tuc Dup Mountain, and Tra Su Indigo forest have a fairly complete
management system with separate management functions. These are considered as the
main tourist parks in An Giang, and the management system is built and divided into
separate parts such as general management, ticketing department, and multimedia
department. The rest of the attractions are ranked at the medium and less advantage levels
due to the shortage of separate management parts.
- Sustainability: Table 8 illustrates that the 26 tourist’s attractions in the region are not
really damaged. Most of the landscapes are continuously conserved by the original features
and could be restored immediately by degradation failures. However, some of the historical
or religious attractions, such as O Ta Soc monument and Xvayton pagoda, have been
downgraded since they were affected by different factors such as climate and human.
- Linkage: For the attractions located in or nearby the center of Chau Doc city, linkage
ability is considerable. For example, the tourist attractions with the highest ratings are Sam
Mountain and Cam Mountain that located in Chau Doc and Tinh Bien. Also, for the
attractions far from the center (Bung Binh Thien, Tapa Lake), the linkage ability is lower
when compared to the attractions above.
- Location: The result in Table 8 shows that among the 26 places, eight are rated at the
high advantage level because they are located in Chau Doc city which is convenient for
transportation. Some attractions at the advantage level are located in Tinh Bien. Most of
HCMUE Journal of Science Vol. 17, No. 10 (2020): 1831-1842
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the attractions rated at the medium advantage level are located in Tri Ton, and one at the
less advantage level is located in An Phu which is difficult in transportation because of
limited means of transport from and to Chau Doc.
- Capacity: Table 8 shows that Cam Mountain, Tra Su forest, and Tuc Dup are the
destinations with the largest capacity.
- Tourist operation timetable: Generally, the implementation of An Giang tourism is
affected because of fewer tourism forms and activities which only attract travelers
seasonally. However, Cam Mountain, Sam Mountain, and Tra Su forest are the most stable
in attracting visitors because they have offered different norms of tourism such as
sightseeing tours and religious tours in summer and culinary tours on rainy days. The rest
are limited due to tourism seasons.
Also, Table 8 shows that the evaluated tourist attractions are divided into four
groups. The highest rating is Ba Chua Xu Nui Sam temple with 4.68, and Bung Binh Thien
is the lowest rating with 2.06. The different groups of tourist attractions are diagrammed by
the Radar Chart type.
• Group I. Tourist attractions with high advantage
Figure 2. Group I
Among the total of 26 selected tourist attractions, there are 8 attractions at group I,
accounting for 19.6 percent. The average value of this group is 4.45. There are three tourist
attractions with a higher average value to 4.45, including Ba Chua Xu Nui Sam temple
(4.68), Tra Su indigo forest (4.67), and Hang pagoda (4.63). Ba Chua Xu Nui Sam is
considered the most significant attraction with most of the higher indicators than others in
this group. Ba Chua Xu Nui Sam Temple is the place where people come to join religious
ceremonies with the belief that they will bring prosperity to the visitors and success to their
businesses. Basically, the tourism in An Giang heavily depends on the success of the Ba
Chua Xu festival, thanks to its contribution in terms of the volume and expenditures of
visitors, its prestige, and its unique qualities. Tra Su Indigo Forest symbolizes the beauty of
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1839
An Giang's flooding season with flooded mangrove forest habitat and abundant flora and
fauna. With an area of 845 ha, Tra Su is the home to about 140 plant species, 11 mammal
species, and 23 fish species, including rare species which have a great value in science.
The rest including Thoai Ngoc Hau tomb, Van Linh pagoda, Tay An tomb, Buddha
Pagoda, and Adilac Buddha stage have lower scores than the attractions mentioned above.
Geographically, most of these attractions are located in Sam Mountain and Cam
Mountain areas, belonging to Chau Doc city, Tri Ton district, and Tinh Bien district. Based
on the best advantage for regional tourism development, the linkage of these attractions
will contribute to enhancing the competitions as well as creating provincial unique tours
linked with other provinces in Mekong Delta.
• Group II. Tourist attractions with advantage
Figure 3. Group II
With four tourist attractions, this is the group with the smallest number of tourist
attractions, making up 14.2% of the total number of tourist attractions rated. Compared to
the group’s average value (3.71), there are two tourist attractions with higher scores
including Vinh Nguon temple and Tuc Dup historical monument with 4.01 and 3.91
respectively. The strengths of these attractions are indigenous tourism resources as well as
the complete facilities system. The attractions have certain advantages for future
development within the different types of tourism. However, they are limited at the
utilization of facilities as well as the forms of tourism and its services. The rest of the
tourist attractions have lower than average indicators mainly due to limited accessibility
(Ba Chua Xu Bau Muop, Chau Phu temple).
These attractions have scattered in An Giang. Besides Chau Phu temple is located in
Chau Doc city, the last three tourist attractions are distributed scattered in Tri Ton and Tinh
Bien district.
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• Group III. Tourist attractions with medium
Figure 4. Group III
This group has 8 tourist attractions (30.8 percent. The tourist attractions with a higher
value than the group average (2.86) include Ba Chuc historical monument, Soai So – Suoi
Vang, Mubarak mosque, and Chau Doc village. These tourist attractions are mostly located
in Tri Ton, Tinh Bien district, and Tan Chau town. The tourist attractions of group III such
as Chau Doc Float village, Soai So Suoi Vang lake, Mubarak Mosque, Chau Giang and Da
Phuoc village, Ba Chuc Charnel – house, and Xvayton Pagoda are at the medium
advantage level because they have been recently developed locally.
• Group IV. Tourist attractions with less advantage
Figure 5. Group IV
This group includes six attractions: Bung Binh Thien, Tam Buu pagoda, Phi Lai
pagoda, Tapa lake, Ba Chuc Charnel – house, and Van Giao village, accounting for 23.1%.
The average value of this group is only 2.43. Most of these tourist attractions are generally
potential and initially exploited for only local tourism because of certain limitations of
infrastructure as well as tourist services.
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4. Conclusion
The key tourism region of An Giang province possesses certain advantages for
tourism development and remains impressive for a decade. However, regarding the
evaluation on the advantage levels of the 26 tourist attractions in the region, the tourist
attractions with higher attractive levels are mainly located in Chau Doc and its neighboring
areas. Sam Mountain, Cam Mountain, and Tra Su are often considered as the core of the
tourism sector in An Giang. The rest of the tourist attractions are little known due to some
restrictions on infrastructure and services. In order to enhance the performance of tourism
in the key tourism region in An Giang, the tourism department would need to have a long
term plan for exploiting the evaluated tourist attractions group. For the group I and II, the
local government not only maintains the current spiritual tourism but also develops
heritage tourism, as well as diversifies other tourist activities. Advertising activities or
promotional campaigns should be held in current popular spiritual tourism destinations.
Some potential activities of promotional campaigns including farm tours and press trips
should be invested and developed. A well-developed website to introduce the beauty of the
tourist attractions and provide necessary travel information should be maintained properly.
For group III and IV, the government should look for cooperation with the non-state
sectors to sponsor infrastructure projects. The government should also create a good
environment with better infrastructure as well as diversify the types of tourism activities
and tourist services of the medium advantage-rated sites.
Conflict of Interest: Author has no conflict of interest to declare.
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VÙNG TRỌNG ĐIỂM DU LỊCH TỈNH AN GIANG
Nguyễn Phú Thắng
Trường Đại học Sư phạm Đà Nẵng, Đại học Đà Nẵng, Việt Nam
Tác giả liên hệ: Nguyễn Phú Thắng: Email: nguyenphuthang@gmail.com
Ngày nhận bài: 13-8-2020; ngày nhận bài sửa: 23-9-2020, ngày chấp nhận đăng: 20-10-2020
TÓM TẮT
Nghiên cứu này được thực hiện nhằm đánh giá mức độ thuận lợi của các điểm du lịch tại
vùng trọng điểm tỉnh An Giang. Trong nghiên cứu này, phương pháp thang điểm tổng hợp (SMS)
và tiến trình phân cấp thứ bậc (AHP) được vận dụng nhằm đánh giá 26 điểm du lịch với 8 tiêu chí
bao gồm mức độ hấp dẫn, cơ sở hạ tầng, khả năng quản lí, tính bền vững, khả năng liên kết, vị trí,
sức chứa và thời gian hoạt động. Kết quả nghiên cứu chỉ ra rằng, trong 26 điểm được đánh giá có
8 điểm ở nhóm I (mức độ thuận lợi cao), 4 điểm nhóm II (thuận lợi), 8 điểm nhóm III (thuận lợi
trung bình), và 6 điểm ở nhóm IV (kém thuận lợi). Để khai thác có hiệu quả tiềm năng, các nhà
quản lí hoạch định chính sách cần tập trung nâng cao dịch vụ của các điểm du lịch có mức độ
thuận lợi cao, đồng thời đa dạng các sản phẩm loại hình du lịch ở các điểm du lịch có mức độ
thuận lợi trung bình và kém.
Từ khóa: mức độ thuận lợi; điểm du lịch; vùng trọng điểm du lịch; tỉnh An Giang
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