Luận văn Tính vị chủng trong hành vi tiêu dùng của người Việt Nam đối với hàng hóa Nhật Bản và Trung Quốc

c, radio-cassette, ampli, VCD…), anh/chò duøng haøng cuûa nöôùc naøo, nhaõn hieäu naøo? Theo anh/chò, giöõa haøng noäi vaø haøng ngoaïi, loaïi naøo chieám öu theá hôn ôû caùc loaïi hình:Thöïc phaåm ñaõ cheá bieán; Deät may; Kim khi ñieän maùy gia duïng.Khi phaûi mua/söû duïng moät moùn haøng ngoaïi, anh chò coù suy nghó, mong muoán gì ôû haøng noäi hay khoâng? Vì sao? Vieät Nam ngaøy nay vaãn coøn ngheøo vaø laïc haäu. OÂâng baø ta coù raát nhieàu lôøi daïy ñeå coå ñoäng vaø giaùo duïc cho söï ñoaøn keát, töông trôï ñoàng baøo nhö “ta veà ta taém ao ta…” , “nhieãu ñieàu phuû laáy giaù göông …” . Theo anh/chò caùc lôøi raên nhuû ñoù coù giaù trò vôùi vieäc mua haøng noäi hay haøng ngoaïi hay khoâng? Vì sao? (Gôïi yù : taùc duïng cuûa mua haøng noäi? Caùc khía caïnh ñaïo ñöùc: yeâu nöôùc, traùch nhieäm coâng daân, truyeàn thoáng…) Theo anh/chò vieäc nhaäp khaåu haøng hoùa nhö hieän nay laø toát hay xaáu (trong hieän taïi cuõng nhö töông lai; ñoái vôùi gia ñình anh/chò vaø ñoái vôùi ñaát nöôùc)? Vì sao? Neân nhö theá naøo thì toát hôn? Anh/chò coù yù kieán gì vôùi keát luaän “ngöôøi Vieät sính haøng ngoaïi”? Veà phía caù nhaân, ngöôøi Vieät neân xöû söï ra sao khi choïn mua haøng hoaù? Vôùi xe gaén maùy, Anh/chò öa thích haøng cuûa nöôùc naøo? Anh/chò ñaùnh giaù ra sao giöõa xe Trung Quoác/Nhaät Baûn nhaäp khaåu vôùi xe saûn xuaát trong nöôùc veà chaát löôïng, giaù caû? Neáu nhö caàn mua moät xe gaén maùy, anh/chò seõ choïn xe Trung Quoác/Nhaät Baûn hay xe saûn xuaát trong nöôùc? Vì sao? Giaû söû Anh/chò caàn mua moät moùn haøng gia duïng,maët haøng naøy coù hai nguoàn saûn xuaát : Vieät Nam, Nhaät Baûn/Trung Quoác (nhaäp khaåu) vôùi chaát löôïng, hình thöùc töông ñöông, anh/chò seõ choïn haøng naøo vaø vôùi cheânh leäch giaù chaáp nhaän bao nhieâu? Cuoäc trao ñoåi cuûa chuùng ta döøng ôû ñaây, xin chaân thaønh caûm ôn söï giuùp ñôõ quí baùu cuûa anh/chò qua vieäc daønh thôøi gian vaø cung caáp yù kieán cho ñeà taøi nghieân cöùu. 2. Baûng caâu hoûi (1) : Trung Quoác Xin chaøo Anh/Chò, Toâi laø Nguyeãn Thaønh Long, hoïc vieân cao hoïc ngaønh quaûn trò doanh nghieäp thuoäc tröôøng Ñaïi hoïc Baùch Khoa TP.HCM. Hieän nay, toâi ñang thöïc hieän luaän vaên toát nghieäp vôùi chuû ñeà tìm hieåu aûnh höôûng cuûa nieàm töï haøo, töï toân daân toäc ñeán vieäc mua haøng ngoaïi nhaäp cuûa ngöôøi tieâu duøng Vieät Nam. Trong cuoäc phoûng vaán naøy, khoâng coù quan ñieåm, thaùi ñoä naøo laø ñuùng hay sai maø taát caû ñeàu laø caùc thoâng tin höõu ích cho nghieân cöùu. Vì theá, toâi raát mong ñöôïc söï coäng taùc chaân tình cuûa Anh/Chò. Môû ñaàu, Anh/Chò vui loøng traû lôøi hai caâu hoûi sau baèng caùch ñaùnh daáu vaøo oâ thích hôïp Ghi chuù : haøng noäi laø haøng hoùa cuûa caùc doanh nghieäp hoaït ñoäng saûn xuaát taïi Vieät Nam, (goàm caû doanh nghieäp nöôùc ngoaøi ñaàu tö taïi Vieät Nam) vôùi caùc thöông hieäu ñaëc tröng. 1 Gia ñình cuûa Anh/Chò coù söû suïng haøng ngoaïi nhaäp? Coù ~ Khoâng ~ 2 Ñoù laø nhöõng haøng hoùa nhaäp töø nöôùc naøo (COÙ THEÅ CHOÏN NHIEÀU OÂ)? Nhaät ~ Trung Quoác ~ Ñaøi Loan ~ Nöôùc khaùc ~ Tieáp theo, Anh/Chò vui loøng lôøi baèng caùch cho bieát möùc ñoä ñoàng yù cuûa caùc anh chò vôùi caùc phaùt bieåu döôùi ñaây (töø 1 ñeán 36) baèng caùch KHOANH TROØN vaøo MOÄT trong caùc soá TÖØ 1 ÑEÁN 5 vôùi quy öôùc nhö sau : 1 2 3 4 5 HOAØN TOAØN PHAÛN ÑOÁIÙ NOÙI CHUNG LAØ PHAÛN ÑOÁI TRUNG HOAØ NOÙI CHUNG LAØ ÑOÀNG YÙ HOAØN TOAØN  ÑOÀNG YÙ 1 Ngöôøi Vieät Nam neân mua haøng Vieät Nam ñeå ñaåy maïnh phaùt trieån kinh teá nöôùc nhaø 1 2 3 4 5 2 Chæ neân nhaäp khaåu caùc haøng hoùa naøo khoâng theå saûn xuaát ñöôïc ôû Vieät Nam 1 2 3 4 5 3 Mua haøng noäi laø goùp phaàn baûo ñaûm vieäc laøm cho ñoàng baøo mình 1 2 3 4 5 4 Chuoäng mua haøng ngoaïi laø haønh vi khoâng ñuùng cuûa ngöôøi Vieät Nam 1 2 3 4 5 5 Chuoäng mua haøng ngoaïi laø goùp phaàn laøm moät soá ngöôøi Vieät bò maát vieäc laøm 1 2 3 4 5 6 Ngöôøi Vieät Nam phaûi öu tieân mua haøng Vieät Nam 1 2 3 4 5 7 Mua haøng ngoaïi chæ giuùp cho nöôùc khaùc laøm giaøu 1 2 3 4 5 8 Toát nhaát laø mua haøng Vieät Nam 1 2 3 4 5 9 Neân haïn cheá toái ña vieäc giao thöông vôùi nöôùc ngoaøi, tröø phi quaù caàn thieát 1 2 3 4 5 10 Mua haøng ngoaïi coù theå gaây ra toån haïi kinh doanh cho ngöôøi Vieät 1 2 3 4 5 11 Caàn ñaët raøo caûn cho haøng nhaäp khaåu 1 2 3 4 5 12 Duø coù hao toán hôn, toâi vaãn uûng hoä duøng haøng noäi 1 2 3 4 5 13 Khoâng neân cho pheùp nöôùc ngoaøi tham gia vaøo thò tröôøng noäi ñòa 1 2 3 4 5 14 Haøng nhaäp khaåu phaûi bò ñaùnh thueá naëng 1 2 3 4 5 15 Ta chæ neân mua haøng ngoaïi khi noù khoâng theå saûn xuaát ñöôïc trong nöôùc 1 2 3 4 5 16 Ngöôøi chuoäng mua haøng ngoaïi phaûi coù traùch nhieäm veà vieäc gaây ra thaát nghieäp cho ñoàng baøo mình 1 2 3 4 5 17 Haøng Vieät Nam coù chaát löôïng raát oån ñònh 1 2 3 4 5 18 Doanh nghieäp trong nöôùc raát coù uy tín vôùi khaùch haøng 1 2 3 4 5 19 Coâng ngheä cuûa Vieät Nam khoâng thua keùm caùc nöôùc 1 2 3 4 5 20 Coâng nhaân Vieät nam coù tay ngheà raát cao 1 2 3 4 5 21 Giaù caû haøng Vieät Nam raát haáp daãn 1 2 3 4 5 22 Noùi chung, haøng noäi khoâng heà thua keùm haøng ngoaïi 1 2 3 4 5 Trong caùc phaùt bieåu döôùi ñaây (töø 23 ñeán 36) , ta hieåu caùc töø “xe Trung Quoác” vaø “xe noäi” nhö sau: xe Trung Quoác : caùc xe coù xuaát xöù töø haõng LONCIN, LIFAN (Trung Quoác) coù kieåu daùng Dream, Wave hoaëc Future xe noäi : caùc xe saûn xuaát,laép raùp vôùi moät tæ leä noäi ñòa hoùa naøo ñoù taïi Vieät Nam töø caùc haøng HONDA, SUZUKI nhö Wave Alpha, Super Dream, Viva 23 Xe Trung Quoác coù ñoä beàn keùm xa xe noäi 1 2 3 4 5 24 Xe Trung Quoác coù ñoä oån ñònh keùm xa xe noäi 1 2 3 4 5 25 Xe Trung Quoác coù maãu maõ, hình thöùc keùm xa xe noäi 1 2 3 4 5 26 Xe Trung Quoác ñöôïc saûn xuaát vôùi coâng ngheä keùm xa xe noäi 1 2 3 4 5 27 Xe Trung Quoác coù uy tín keùm xa xe noäi 1 2 3 4 5 28 Giaù baùn xe Trung Quoác quaù deã mua 1 2 3 4 5 29 Vôùi chaát löôïng coù ñöôïc, giaù baùn xe Trung Quoác laø raát reû 1 2 3 4 5 30 Soá tieàn mua xe Trung Quoác laø hoaøn toaøn thích ñaùng 1 2 3 4 5 31 Soá tieàn doâi ra khi mua xe Trung Quoác so vôùi mua xe noäi coù theå söû duïng vaøo caùc vieäc khaùc höõu ích hôn. 1 2 3 4 5 32 Neáu caàn xe, toâi tin raèng mình khoâng mua xe Trung Quoác 1 2 3 4 5 33 Vôùi toâi, vieäc mua xe Trung Quoác coù khaû naêng xaûy ra raát thaáp 1 2 3 4 5 34 Toâi traùnh mua xe Trung Quoác khi coù theå ñöôïc. 1 2 3 4 5 35 Neáu hai xe laø nhö nhau veà chaát löôïng moät laø Trung Quoác coù giaù 7 trieäu, moät laø xe noäi coù giaù cao hôn 10% (700 ngaøn), toâi seõ mua xe noäi. 1 2 3 4 5 36 Neáu hai xe laø nhö nhau veà chaát löôïng moät laø Trung Quoác coù giaù 7 trieäu, moät laø xe noäi nhöng coù thöông hieäu Vieät Nam, cuûa doanh nghieäp Vieät Nam vaø coù giaù cao hôn 10% (700 ngaøn), toâi seõ mua xe noäi. 1 2 3 4 5 Cuoái cuøng, xin Anh/Chò vui loøng cho bieát theâm moät soá thoâng tin caù nhaân baèng caùch ñaùnh daáu vaøo oâ thích hôïp: 1 Tuoåi döôùi 20 ~ 20 - 25 ~ 26 - 30 ~ 31 - 35 ~ 36 - 40 ~ 41 - 45 ~ 46 - 50 ~ treân 50 ~ 2 Giôùi tính Nam ~ Nöõ ~ 3 Hoïc vaán ñeán THCS ~ THPT ~ THCN, cao ñaúng ~ Ñaïi hoïc trôû leân ~ 4 Anh/Chò coù xe gaén maùy rieâng? Coù ~ Khoâng ~ 5 Anh/Chò laø ngöôøi quyeát ñònh chuû yeáu cho vieäc mua xe gaén maùy cho mình hoaëc cho gia ñình? Coù ~ Khoâng ~ 6 Chieác xe Anh/Chò thöôøng söû duïng nhaát laø cuûa Nhaät (nhaäp khaåu) ~ Nhaät (VN) ~ Trung Quoác ~ Nguoàn khaùc ~ 7 Thu nhaäp bình quaân haøng thaùng cuûa Anh/Chò döôùi 0,5 trieäu ~ 0,5 – 1,0 trieäu ~ 1,0 – 1,5 trieäu ~ 1,5 – 2,0 trieäu ~ 2,0 – 2,5 trieäu ~ 2,5 – 3,0 trieäu ~ 3,0 – 4,0 trieäu ~ treân 4,0 trieäu ~ Xin chaân thaønh caûm ôn söï nhieät tình coäng taùc cuûa Anh/Chò. 3. Baûng caâu hoûi (2) : Nhaät Baûn Xin chaøo Anh/Chò, Toâi laø Nguyeãn Thaønh Long, hoïc vieân cao hoïc ngaønh quaûn trò doanh nghieäp thuoäc tröôøng Ñaïi hoïc Baùch Khoa TP.HCM. Hieän nay, toâi ñang thöïc hieän luaän vaên toát nghieäp vôùi chuû ñeà tìm hieåu aûnh höôûng cuûa nieàm töï haøo, töï toân daân toäc ñeán vieäc mua haøng ngoaïi nhaäp cuûa ngöôøi tieâu duøng Vieät Nam. Trong cuoäc phoûng vaán naøy, khoâng coù quan ñieåm, thaùi ñoä naøo laø ñuùng hay sai maø taát caû ñeàu laø caùc thoâng tin höõu ích cho nghieân cöùu. Vì theá, toâi raát mong ñöôïc söï coäng taùc chaân tình cuûa Anh/Chò. Môû ñaàu, Anh/Chò vui loøng traû lôøi hai caâu hoûi sau baèng caùch ñaùnh daáu vaøo oâ thích hôïp Ghi chuù : haøng noäi laø haøng hoùa cuûa caùc doanh nghieäp hoaït ñoäng saûn xuaát taïi Vieät Nam, (goàm caû doanh nghieäp nöôùc ngoaøi ñaàu tö taïi Vieät Nam) vôùi caùc thöông hieäu ñaëc tröng. 1 Gia ñình cuûa Anh/Chò coù söû suïng haøng ngoaïi nhaäp? Coù ~ Khoâng ~ 2 Ñoù laø nhöõng haøng hoùa nhaäp töø nöôùc naøo (COÙ THEÅ CHOÏN NHIEÀU OÂ)? Nhaät ~ Trung Quoác ~ Ñaøi Loan ~ Nöôùc khaùc ~ Tieáp theo, Anh/Chò vui loøng lôøi baèng caùch cho bieát möùc ñoä ñoàng yù cuûa caùc anh chò vôùi caùc phaùt bieåu döôùi ñaây (töø 1 ñeán 36) baèng caùch KHOANH TROØN vaøo MOÄT trong caùc soá TÖØ 1 ÑEÁN 5 vôùi quy öôùc nhö sau : 1 2 3 4 5 HOAØN TOAØN PHAÛN ÑOÁIÙ NOÙI CHUNG LAØ PHAÛN ÑOÁI TRUNG HOAØ NOÙI CHUNG LAØ ÑOÀNG YÙ HOAØN TOAØN  ÑOÀNG YÙ 1 Ngöôøi Vieät Nam neân mua haøng Vieät Nam ñeå ñaåy maïnh phaùt trieån kinh teá nöôùc nhaø 1 2 3 4 5 2 Chæ neân nhaäp khaåu caùc haøng hoùa naøo khoâng theå saûn xuaát ñöôïc ôû Vieät Nam 1 2 3 4 5 3 Mua haøng noäi laø goùp phaàn baûo ñaûm vieäc laøm cho ñoàng baøo mình 1 2 3 4 5 4 Chuoäng mua haøng ngoaïi laø haønh vi khoâng ñuùng cuûa ngöôøi Vieät Nam 1 2 3 4 5 5 Chuoäng mua haøng ngoaïi laø goùp phaàn laøm moät soá ngöôøi Vieät bò maát vieäc laøm 1 2 3 4 5 6 Ngöôøi Vieät Nam phaûi öu tieân mua haøng Vieät Nam 1 2 3 4 5 7 Mua haøng ngoaïi chæ giuùp cho nöôùc khaùc laøm giaøu 1 2 3 4 5 8 Toát nhaát laø mua haøng Vieät Nam 1 2 3 4 5 9 Neân haïn cheá toái ña vieäc giao thöông vôùi nöôùc ngoaøi, tröø phi quaù caàn thieát 1 2 3 4 5 10 Mua haøng ngoaïi coù theå gaây ra toån haïi kinh doanh cho ngöôøi Vieät 1 2 3 4 5 11 Caàn ñaët raøo caûn cho haøng nhaäp khaåu 1 2 3 4 5 12 Duø coù hao toán hôn, toâi vaãn uûng hoä duøng haøng noäi 1 2 3 4 5 13 Khoâng neân cho pheùp nöôùc ngoaøi tham gia vaøo thò tröôøng noäi ñòa 1 2 3 4 5 14 Haøng nhaäp khaåu phaûi bò ñaùnh thueá naëng 1 2 3 4 5 15 Ta chæ neân mua haøng ngoaïi khi noù khoâng theå saûn xuaát ñöôïc trong nöôùc 1 2 3 4 5 16 Ngöôøi chuoäng mua haøng ngoaïi phaûi coù traùch nhieäm veà vieäc gaây ra thaát nghieäp cho ñoàng baøo mình 1 2 3 4 5 17 Haøng Vieät Nam coù chaát löôïng raát oån ñònh 1 2 3 4 5 18 Doanh nghieäp trong nöôùc raát coù uy tín vôùi khaùch haøng 1 2 3 4 5 19 Coâng ngheä cuûa Vieät Nam khoâng thua keùm caùc nöôùc 1 2 3 4 5 20 Coâng nhaân Vieät nam coù tay ngheà raát cao 1 2 3 4 5 21 Giaù caû haøng Vieät Nam raát haáp daãn 1 2 3 4 5 22 Noùi chung, haøng noäi khoâng heà thua keùm haøng ngoaïi 1 2 3 4 5 Trong caùc phaùt bieåu döôùi ñaây (töø 23 ñeán 36) , ta hieåu caùc töø “xe Nhaät” vaø “xe noäi” nhö sau: xe Nhaät : caùc xe coù xuaát xöù töø haõng HONDA, SUZUKI, YAMAHA nhaäp khaåu nguyeân chieác nhö Dream, Dream II, Wave(Thaùi), Spacy, Majesty, Honda @. xe noäi : caùc xe saûn xuaát,laép raùp vôùi moät tæ leä noäi ñòa hoùa naøo ñoù taïi Vieät Nam töø caùc haõøng HONDA, VMEP nhö Wave Alpha, Super Dream, Magic, Angel 23 Xe Nhaät coù ñoä beàn vöôït xa xe noäi 1 2 3 4 5 24 Xe Nhaät coù ñoä oån ñònh vöôït xa xe noäi 1 2 3 4 5 25 Xe Nhaät coù maãu maõ, hình thöùc vöôït xa xe noäi 1 2 3 4 5 26 Xe Nhaät ñöôïc saûn xuaát vôùi coâng ngheä vuôït xa xe noäi 1 2 3 4 5 27 Xe Nhaät coù uy tín vöôït xa xe noäi 1 2 3 4 5 28 Giaù baùn xe Nhaät quaù khoù mua 1 2 3 4 5 29 Vôùi chaát löôïng coù ñöôïc, giaù baùn xe Nhaät laø raát ñaét 1 2 3 4 5 30 Soá tieàn mua xe Nhaät laø hoaøn toaøn khoâng thích ñaùng 1 2 3 4 5 31 Soá tieàn doâi ra khi mua xe noäi thay vì mua xe Nhaät coù theå söû duïng vaøo caùc vieäc khaùc höõu ích hôn. 1 2 3 4 5 32 Neáu caàn xe, toâi tin raèng mình khoâng mua xe Nhaät 1 2 3 4 5 33 Vôùi toâi, vieäc mua xe Nhaät coù khaû naêng xaûy ra raát thaáp 1 2 3 4 5 34 Toâi khoâng mua xe Nhaät ngay caû khi coù theå . 1 2 3 4 5 35 Giaû ñònh coù hai xe laø nhö nhau veà chaát löôïng moät laø Nhaät coù giaù 25 trieäu, moät laø xe noäi coù giaù cao hôn 10%, toâi seõ mua xe noäi. 1 2 3 4 5 36 Giaû ñònh coù hai xe laø nhö nhau veà chaát löôïng moät laø Nhaät coù giaù 25 trieäu, moät laø xe noäi nhöng coù thöông hieäu Vieät Nam, cuûa doanh nghieäp Vieät Nam vaø coù giaù cao hôn 10%, toâi seõ mua xe noäi. 1 2 3 4 5 Cuoái cuøng, xin Anh/Chò vui loøng cho bieát theâm moät soá thoâng tin caù nhaân baèng caùch ñaùnh daáu vaøo oâ thích hôïp: 1 Tuoåi döôùi 20 ~ 20 - 25 ~ 26 - 30 ~ 31 - 35 ~ 36 - 40 ~ 41 - 45 ~ 46 - 50 ~ treân 50 ~ 2 Giôùi tính Nam ~ Nöõ ~ 3 Hoïc vaán ñeán THCS ~ THPT ~ THCN, cao ñaúng ~ Ñaïi hoïc trôû leân ~ 4 Anh/Chò coù xe gaén maùy rieâng? Coù ~ Khoâng ~ 5 Anh/Chò laø ngöôøi quyeát ñònh chuû yeáu cho vieäc mua xe gaén maùy cho mình hoaëc cho gia ñình? Coù ~ Khoâng ~ 6 Chieác xe Anh/Chò thöôøng söû duïng nhaát laø cuûa Nhaät (nhaäp khaåu) ~ Nhaät (VN) ~ Trung Quoác ~ Nguoàn khaùc ~ 7 Thu nhaäp bình quaân haøng thaùng cuûa Anh/Chò döôùi 0,5 trieäu ~ 0,5 – 1,0 trieäu ~ 1,0 – 1,5 trieäu ~ 1,5 – 2,0 trieäu ~ 2,0 – 2,5 trieäu ~ 2,5 – 3,0 trieäu ~ 3,0 – 4,0 trieäu ~ treân 4,0 trieäu ~ Xin chaân thaønh caûm ôn söï nhieät tình coäng taùc cuûa Anh/Chò. 4. Thoáng keâ moâ taû caùc bieán – TRUNG QUOÁC Valid N 242 Mean Std. Dev Skewness Std. Error Kurtosis Std. Error Tinh Vi Chung CET_1 Mua HNoi: Phat trien kinh te 4.17 0.96 -1.23 0.16 1.14 0.31 CET_2 Nhap hang khong the san xuat 3.68 1.38 -0.67 0.16 -0.86 0.31 CET_3 Mua HNoi: Tao viec lam 4.06 1.06 -1.09 0.16 0.73 0.31 CET_4 Mua HNgoai: hanh vi khong dung 2.37 1.23 0.59 0.16 -0.66 0.31 CET_5 Mua HNgoai: gay that nghiep 2.74 1.26 0.11 0.16 -1.11 0.31 CET_6 Uu tien HNoi 3.67 1.09 -0.68 0.16 0.00 0.31 CET_7 Mua HNgoai: lam giau nuoc ngoai 2.87 1.26 0.11 0.16 -1.02 0.31 CET_8 Tot nhat la mua HNoi 3.22 1.02 -0.17 0.16 -0.18 0.31 CET_9 Han che giao thuong 1.90 1.07 1.17 0.16 0.71 0.31 CET_10 Mua HNgoai: ton hai KD 2.90 1.21 0.09 0.16 -0.98 0.31 CET_11 Rao can HNgoai 2.79 1.29 0.13 0.16 -1.09 0.31 CET_12 Ung ho HNoi, du hao ton 3.10 1.20 -0.01 0.16 -0.88 0.31 CET_13 Khong cho HNgoai tham nhap 1.80 0.97 1.37 0.16 1.81 0.31 CET_14 Danh thue HNgoai nang 2.77 1.21 0.30 0.16 -0.81 0.31 CET_15 Mua HNgoai: khi khong co HNoi 3.62 1.25 -0.47 0.16 -0.97 0.31 CET_16 Mua HNgoai: chiu trach nhiem 2.13 1.16 0.96 0.16 0.16 0.31 CET_17 HNoi khong thua kem HNgoai 3.16 1.03 -0.24 0.16 -0.52 0.31 Niem Tin Hang Noi BEL_1 On dinh 3.14 1.04 -0.16 0.16 -0.35 0.31 BEL_2 Uy tin 3.38 1.09 -0.32 0.16 -0.30 0.31 BEL_3 Cong nghe 3.10 0.92 -0.01 0.16 -0.32 0.31 BEL_4 Tay nghe 3.32 1.01 -0.03 0.16 -0.44 0.31 BEL_5 Gia ca 3.38 1.04 -0.18 0.16 -0.46 0.31 Chat Luong Cam Nhan QUA_1 Do ben 2.27 1.21 0.70 0.16 -0.45 0.31 QUA_2 Do tin cay 2.25 1.07 0.64 0.16 -0.21 0.31 QUA_3 Hinh thuc 2.98 1.20 -0.14 0.16 -0.87 0.31 QUA_4 Cong nghe 2.82 1.14 0.02 0.16 -0.79 0.31 QUA_5 Uy tin 2.53 1.17 0.38 0.16 -0.72 0.31 Gia Ca Cam Nhan PRI_1 Kho mua (-De mua) 1.82 1.06 1.33 0.16 1.13 0.31 PRI_2 Dat (-Re) 2.42 1.11 0.36 0.16 -0.73 0.31 PRI_3 Khong dang (-Xung dang) 2.66 1.12 0.33 0.16 -0.49 0.31 PRI_4 CP co hoi >(- CP Co Hoi <) 2.86 1.18 0.02 0.16 -0.77 0.31 San Long Mua WIL_1 Y dinh mua 2.54 1.31 0.34 0.16 -1.03 0.31 WIL_2 Xac suat mua 2.62 1.22 0.25 0.16 -0.94 0.31 WIL_3 Mua khi co kha nang 2.33 1.19 0.58 0.16 -0.54 0.31 WIL_4 Xe noi, nhan ngoai 2.11 1.28 0.91 0.16 -0.36 0.31 WIL_5 Xe noi, nhan noi 2.26 1.32 0.80 0.16 -0.52 0.31 5. Thoáng keâ moâ taû caùc bieán – NHAÄT BAÛN N 216 Mean Std. Dev Skewness Std. Error Kurtosis Std. Error Tinh Vi Chung CET_1 Mua HNoi: Phat trien kinh te 4.31 0.86 -1.39 0.17 2.12 0.33 CET_2 Nhap hang khong the san xuat 4.00 1.18 -1.01 0.17 0.00 0.33 CET_3 Mua HNoi: Tao viec lam 4.15 0.96 -1.16 0.17 1.01 0.33 CET_4 Mua HNgoai: hanh vi khong dung 2.30 1.19 0.62 0.17 -0.46 0.33 CET_5 Mua HNgoai: gay that nghiep 2.77 1.23 0.18 0.17 -0.97 0.33 CET_6 Uu tien HNoi 3.73 1.06 -0.40 0.17 -0.67 0.33 CET_7 Mua HNgoai: lam giau nuoc ngoai 2.89 1.29 0.08 0.17 -1.03 0.33 CET_8 Tot nhat la mua HNoi 3.33 1.03 -0.23 0.17 -0.20 0.33 CET_9 Han che giao thuong 2.06 1.16 0.98 0.17 0.05 0.33 CET_10 Mua HNgoai: ton hai KD 2.85 1.20 0.09 0.17 -0.90 0.33 CET_11 Rao can HNgoai 2.93 1.30 0.04 0.17 -1.10 0.33 CET_12 Ung ho HNoi, du hao ton 3.16 1.11 0.09 0.17 -0.69 0.33 CET_13 Khong cho HNgoai tham nhap 1.85 1.01 1.15 0.17 0.69 0.33 CET_14 Danh thue HNgoai nang 2.86 1.20 0.08 0.17 -0.87 0.33 CET_15 Mua HNgoai: khi khong co HNoi 3.85 1.20 -0.85 0.17 -0.22 0.33 CET_16 Mua HNgoai: chiu trach nhiem 2.14 1.15 0.91 0.17 0.06 0.33 CET_17 HNoi khong thua kem HNgoai 3.25 0.99 -0.09 0.17 -0.60 0.33 Niem Tin Hang Noi BEL_1 On dinh 3.26 0.98 -0.15 0.17 -0.01 0.33 BEL_2 Uy tin 3.32 0.92 0.15 0.17 -0.35 0.33 BEL_3 Cong nghe 3.19 0.96 -0.19 0.17 -0.36 0.33 BEL_4 Tay nghe 3.38 0.99 -0.09 0.17 -0.55 0.33 BEL_5 Gia ca 3.49 0.95 -0.18 0.17 -0.38 0.33 Chat Luong Cam Nhan QUA_1 Do ben 4.49 0.82 -1.74 0.17 2.75 0.33 QUA_2 Do tin cay 4.40 0.80 -1.36 0.17 1.45 0.33 QUA_3 Hinh thuc 3.68 1.12 -0.47 0.17 -0.63 0.33 QUA_4 Cong nghe 4.15 0.93 -0.96 0.17 0.37 0.33 QUA_5 Uy tin 4.34 0.90 -1.36 0.17 1.40 0.33 Gia Ca Cam Nhan PRI_1 Kho mua (-De mua) 3.83 1.09 -0.62 0.17 -0.50 0.33 PRI_2 Dat (-Re) 3.83 1.04 -0.56 0.17 -0.41 0.33 PRI_3 Khong thich dang (-Xung dang) 2.74 1.16 0.33 0.17 -0.68 0.33 PRI_4 CP co hoi > (CP co hoi<) 3.31 1.21 -0.24 0.17 -0.72 0.33 San Long Mua WIL_1 Y dinh mua 3.25 1.23 -0.24 0.17 -0.87 0.33 WIL_2 Xac suat mua 3.04 1.22 -0.15 0.17 -0.93 0.33 WIL_3 Mua ca khi co kha nang 3.75 1.13 -0.82 0.17 0.09 0.33 WIL_4 Xe noi, nhan ngoai 3.86 1.22 -1.00 0.17 0.13 0.33 WIL_5 Xe noi, nhan noi 3.71 1.25 -0.71 0.17 -0.48 0.33 6. Ñoä tin caäy caùc thaønh phaàn Tính Vò Chuûng– TRUNG QUOÁC CET_A -Tac Dong cua Mua Hang Noi Correlation Matrix CET_1 CET_2 CET_3 CET_1 1 Mua HNoi: Phat trien kinh te CET_2 0.3425 1 Nhap hang khong the san xuat CET_3 0.4648 0.3864 Mua HNoi: Tao viec lam Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_1 7.7397 4.1353 0.4733 0.2472 0.5437 CET_2 8.2273 2.9813 0.4269 0.1832 0.6326 CET_3 7.8512 3.7205 0.507 0.2745 0.4865 Alpha 0.6457 CET_B - Tac Dong cua Mua Hang Ngoai Correlation Matrix CET_4 CET_5 CET_7 CET_4 1 Mua Hngoai: hanh vi khong dung CET_5 0.5013 1 Mua Hngoai: gay that nghiep CET_7 0.3690 0.5467 Mua Hngoai: lam giau nuoc ngoai Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_4 5.6116 4.9024 0.4950 0.2641 0.7069 CET_5 5.2397 4.2162 0.6336 0.4028 0.5389 CET_7 5.1157 4.6505 0.5299 0.3109 0.6676 Alpha 0.7292 CET_C - Phuong Cham Mua Hang Noi Correlation Matrix CET_6 CET_8 CET_6 1 Uu tien HNoi CET_8 0.4332 1 Tot nhat la mua HNoi Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_6 3.2190 1.0431 0.4332 0.1877 CET_8 3.6653 1.1780 0.4332 0.1877 Alpha 0.6038 CET_D - Thai Do dv Ngoai Thuong Correlation Matrix CET_11 CET_13 CET_14 CET_11 1 Rao can Hngoai CET_13 0.2446 1 Khong cho Hngoai tham nhap CET_14 0.3163 0.2118 Danh thue Hngoai nang Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_11 4.5702 2.9017 0.3639 0.133 0.3426 CET_13 5.5537 4.1154 0.2818 0.0799 0.4798 CET_14 4.5868 3.2144 0.3420 0.1192 0.3805 Alpha 0.5100 8. Ñoä tin caäy caùc thaønh phaàn Tính Vò Chuûng– NHAÄT BAÛN CET_A - Tac Dong cua Mua Hang Noi Correlation Matrix CET_1 CET_2 CET_3 CET_15 CET_1 1 Mua HNoi: Phat trien kinh te CET_2 0.3040 1 Nhap hang khong the san xuat CET_3 0.4624 0.3617 1 Mua HNoi: Tao viec lam CET_15 0.2926 0.4663 0.3062 1 Mua Hngoai: khi khong co HNoi Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_1 12.0000 6.5767 0.4496 0.2472 0.6469 CET_2 12.3148 5.1842 0.5133 0.2782 0.6018 CET_3 12.1574 6.0867 0.4825 0.2759 0.6237 CET_15 12.4583 5.2634 0.4777 0.2510 0.6289 Alpha 0.6911 CET_B - Tac Dong cua Mua Hang Ngoai Correlation Matrix CET_4 CET_5 CET_7 CET_10 CET_4 1 Mua Hngoai: hanh vi khong dung CET_5 0.5064 1 Mua Hngoai: gay that nghiep CET_7 0.3889 0.5467 1 Mua Hngoai: lam giau nuoc ngoai CET_10 0.3099 0.5032 0.4822 1 Mua Hngoai: ton hai kinh doanh Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_4 8.5185 9.2834 0.4900 0.2750 0.7577 CET_5 8.0463 8.0537 0.6720 0.4524 0.6621 CET_7 7.9259 8.1805 0.5977 0.3690 0.7029 CET_10 7.9676 8.9710 0.5364 0.3150 0.7348 Alpha 0.7711 CET_C - Phuong Cham Mua Hang Noi Correlation Matrix CET_8 CET_12 CET_17 CET_8 1 Tot nhat la mua Hnoi CET_12 0.3883 1 Ung ho hnoi, du hao ton CET_17 0.3602 0.4011 1 Hnoi khong thua kem Hngoai Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_8 6.4167 3.0721 0.4478 0.2006 0.5698 CET_12 6.5833 2.7744 0.4784 0.2292 0.5292 CET_17 6.4907 3.1813 0.4576 0.2101 0.5585 Alpha 0.6501 Reliability Analysis (alpha) CET_D - Thai Do dv Ngoai Thuong Correlation Matrix CET_9 CET_13 CET_9 1 Han che giao thuong CET_13 0.4471 1 Khong cho Hngoai tham nhap Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_9 1.8472 1.0231 0.4471 0.1999 CET_13 2.0648 1.3539 0.4471 0.1999 Alpha 0.6138 9. Phaân tích nhaân toá Saün Loøng Mua & Tính Vò Chuûng– TRUNG QUOÁC WIL 5 items Communalities Initial Extraction WIL_1 Y dinh mua 0.494 0.612 WIL_2 Xac suat mua 0.505 0.694 WIL_3 Mua khi co kha nang 0.482 0.584 WIL_4 Xe noi, nhan ngoai 0.546 0.726 WIL_5 Xe noi, nhan noi 0.534 0.721 Extraction Method: Principal Axis Factoring. Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings Factor Total % of Variance Cumulative % Total % of Variance Cumulative % Total 1 2.70 53.96 53.96 2.36 47.16 47.16 2.10 2 1.28 25.63 79.59 0.98 19.59 66.75 1.76 3 0.41 8.28 87.86 4 0.34 6.86 94.73 5 0.26 5.27 100.00 Pattern Matrix Structure Matrix Factor Factor 1 2 1 2 WIL_1 Y dinh mua 0.77 0.02 0.78 0.33 WIL_2 Xac suat mua 0.87 -0.10 0.83 0.24 WIL_3 Mua khi co kha nang 0.71 0.11 0.76 0.39 WIL_4 Xe noi, nhan ngoai 0.03 0.84 0.36 0.85 WIL_5 Xe noi, nhan noi -0.02 0.86 0.31 0.85 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. Rotation converged in 3 iterations. Factor Correlation Matrix Factor 1 2 1 1 0.393 2 0.393 1 CET 11 items Communalities Initial Extraction CET_1 Mua HNoi: Phat trien kinh te 0.337 0.521 CET_2 Nhap hang khong the san xuat 0.264 0.303 CET_3 Mua HNoi: Tao viec lam 0.334 0.532 CET_4 Mua HNgoai: hanh vi khong dung 0.322 0.378 CET_5 Mua HNgoai: gay that nghiep 0.426 0.735 CET_6 Uu tien HNoi 0.315 0.550 CET_7 Mua HNgoai: lam giau nuoc ngoai 0.390 0.456 CET_8 Tot nhat la mua HNoi 0.345 0.483 CET_11 Rao can HNgoai 0.234 0.413 CET_13 Khong cho HNgoai tham nhap 0.139 0.239 CET_14 Danh thue HNgoai nang 0.149 0.217 Extraction Method: Principal Axis Factoring. Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings Factor Total % of Variance Cumulative % Total % of Variance Cumulative % Total 1 3.387 30.791 30.791 2.873 26.123 26.123 2.160 2 1.422 12.929 43.720 0.868 7.895 34.017 2.017 3 1.142 10.386 54.106 0.581 5.284 39.301 1.857 4 1.036 9.418 63.524 0.503 4.574 43.876 1.353 5 0.841 7.646 71.170 6 0.680 6.185 77.354 7 0.659 5.988 83.343 8 0.526 4.786 88.128 9 0.473 4.299 92.428 10 0.443 4.027 96.455 11 0.390 3.545 100.000 Extraction Method: Principal Axis Factoring. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance. Pattern Matrix Factor 1 2 3 4 CET_1 Mua HNoi: Phat trien kinh te -0.178 0.660 0.214 -0.029 CET_2 Nhap hang khong the san xuat 0.104 0.500 -0.078 0.108 CET_3 Mua HNoi: Tao viec lam 0.091 0.751 -0.153 0.022 CET_4 Mua HNgoai: hanh vi khong dung 0.563 -0.033 0.205 -0.104 CET_5 Mua HNgoai: gay that nghiep 0.882 0.011 -0.084 0.004 CET_6 Uu tien HNoi 0.071 -0.139 0.735 0.096 CET_7 Mua HNgoai: lam giau nuoc ngoai 0.513 0.062 0.134 0.119 CET_8 Tot nhat la mua HNoi 0.092 0.250 0.525 -0.153 CET_11 Rao can HNgoai -0.047 0.010 0.217 0.561 CET_13 Khong cho HNgoai tham nhap 0.045 -0.025 -0.116 0.496 CET_14 Danh thue HNgoai nang -0.045 0.101 0.009 0.453 Extraction Method: Principal Axis Factoring.  Rotation Method: Promax with Kaiser Normalization. Rotation converged in 6 iterations. Structure Matrix Factor 1 2 3 4 CET_1 Mua HNoi: Phat trien kinh te 0.168 0.688 0.465 0.091 CET_2 Nhap hang khong the san xuat 0.328 0.526 0.250 0.230 CET_3 Mua HNoi: Tao viec lam 0.350 0.716 0.269 0.165 CET_4 Mua HNgoai: hanh vi khong dung 0.586 0.283 0.383 0.203 CET_5 Mua HNgoai: gay that nghiep 0.854 0.335 0.279 0.371 CET_6 Uu tien HNoi 0.353 0.280 0.724 0.329 CET_7 Mua HNgoai: lam giau nuoc ngoai 0.645 0.366 0.410 0.401 CET_8 Tot nhat la mua HNoi 0.340 0.522 0.641 0.102 CET_11 Rao can HNgoai 0.294 0.213 0.379 0.610 CET_13 Khong cho HNgoai tham nhap 0.208 0.035 0.045 0.475 CET_14 Danh thue HNgoai nang 0.201 0.177 0.183 0.456 Factor Correlation Matrix Factor 1 2 3 4 1 1 0.414 0.404 0.444 2 0.414 1 0.504 0.200 3 0.404 0.504 1 0.312 4 0.444 0.200 0.312 1 10. Phaân tích nhaân toá Saün Loøng Mua & Tính Vò Chuûng– NHAÄT BAÛN WIL 5 items Communalities Initial Extraction WIL_1 Y dinh mua 0.516 0.729 WIL_2 Xac suat mua 0.482 0.618 WIL_3 Mua khi co kha nang 0.364 0.441 WIL_4 Xe noi, nhan ngoai 0.525 0.752 WIL_5 Xe noi, nhan noi 0.510 0.682 Extraction Method: Principal Axis Factoring. Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings Factor Total % of Variance Cumulative % Total % of Variance Cumulative % Total 1 2.341 46.823 46.823 1.977 39.533 39.533 1.847 2 1.550 31.003 77.826 1.246 24.915 64.448 1.501 3 0.504 10.076 87.902 4 0.326 6.529 94.431 5 0.278 5.569 100.000 Pattern Matrix Structure Matrix Factor Factor 1 2 1 2 WIL_1 Y dinh mua 0.858 -0.026 0.853 0.142 WIL_2 Xac suat mua 0.789 -0.014 0.786 0.140 WIL_3 Mua khi co kha nang 0.653 0.048 0.663 0.176 WIL_4 Xe noi, nhan ngoai 0.049 0.856 0.217 0.866 WIL_5 Xe noi, nhan noi -0.042 0.833 0.121 0.825 Extraction Method: Principal Axis Factoring. Rotation Method: Promax with Kaiser Normalization. Rotation converged in 3 iterations. Factor Correlation Matrix Factor 1 2 1 1 0.196 2 0.196 1 CET 13 items Factor Analysis Communalities Initial Extraction CET_1 Mua HNoi: Phat trien kinh te 0.307 0.342 CET_2 Nhap hang khong the san xuat 0.299 0.442 CET_3 Mua HNoi: Tao viec lam 0.332 0.422 CET_4 Mua HNgoai: hanh vi khong dung 0.338 0.366 CET_5 Mua HNgoai: gay that nghiep 0.479 0.639 CET_7 Mua HNgoai: lam giau nuoc ngoai 0.461 0.582 CET_8 Tot nhat la mua HNoi 0.365 0.456 CET_9 Han che giao thuong 0.301 0.384 CET_10 Mua HNgoai: ton hai KD 0.419 0.443 CET_12 Ung ho HNoi, du hao ton 0.274 0.396 CET_13 Khong cho HNgoai tham nhap 0.310 0.574 CET_15 Mua HNgoai: khi khong co HNoi 0.319 0.360 CET_17 HNoi khong thua kem HNgoai 0.274 0.443 Extraction Method: Principal Axis Factoring. Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings Factor Total % of Variance Cumulative % Total % of Variance Cumulative % Total 1 4.094 31.490 31.490 3.559 27.376 27.376 2.947 2 1.602 12.323 43.812 1.046 8.047 35.423 2.441 3 1.281 9.854 53.666 0.738 5.673 41.096 2.119 4 1.011 7.780 61.447 0.505 3.888 44.985 1.691 5 0.869 6.683 68.130 6 0.714 5.490 73.620 7 0.621 4.777 78.397 8 0.579 4.453 82.850 9 0.547 4.208 87.058 10 0.487 3.743 90.801 11 0.466 3.582 94.383 12 0.384 2.957 97.341 13 0.346 2.659 100.000 Pattern Matrix Factor 1 2 3 4 CET_1 Mua HNoi: Phat trien kinh te 0.047 0.523 0.098 -0.123 CET_2 Nhap hang khong the san xuat -0.175 0.712 -0.010 0.116 CET_3 Mua HNoi: Tao viec lam 0.140 0.629 -0.073 -0.123 CET_4 Mua HNgoai: hanh vi khong dung 0.528 0.066 -0.127 0.173 CET_5 Mua HNgoai: gay that nghiep 0.860 -0.072 -0.119 0.035 CET_7 Mua HNgoai: lam giau nuoc ngoai 0.716 0.006 0.183 -0.150 CET_8 Tot nhat la mua HNoi 0.285 0.057 0.472 -0.025 CET_9 Han che giao thuong 0.214 -0.092 0.060 0.503 CET_10 Mua HNgoai: ton hai KD 0.523 0.083 -0.049 0.216 CET_12 Ung ho HNoi, du hao ton -0.069 0.001 0.587 0.180 CET_13 Khong cho HNgoai tham nhap -0.004 0.023 0.062 0.733 CET_15 Mua HNgoai: khi khong co HNoi 0.054 0.538 0.017 0.078 CET_17 HNoi khong thua kem HNgoai -0.120 -0.007 0.715 -0.011 Rotation converged in 7 iterations. Structure Matrix Factor 1 2 3 4 CET_1 Mua HNoi: Phat trien kinh te 0.298 0.570 0.355 0.043 CET_2 Nhap hang khong the san xuat 0.224 0.647 0.317 0.201 CET_3 Mua HNoi: Tao viec lam 0.369 0.633 0.280 0.058 CET_4 Mua HNgoai: hanh vi khong dung 0.578 0.302 0.187 0.375 CET_5 Mua HNgoai: gay that nghiep 0.786 0.301 0.228 0.347 CET_7 Mua HNgoai: lam giau nuoc ngoai 0.736 0.423 0.456 0.206 CET_8 Tot nhat la mua HNoi 0.508 0.438 0.619 0.242 CET_9 Han che giao thuong 0.407 0.160 0.249 0.590 CET_10 Mua HNgoai: ton hai KD 0.634 0.367 0.283 0.441 CET_12 Ung ho HNoi, du hao ton 0.263 0.312 0.608 0.318 CET_13 Khong cho HNgoai tham nhap 0.344 0.219 0.281 0.754 CET_15 Mua HNgoai: khi khong co HNoi 0.361 0.591 0.341 0.227 CET_17 HNoi khong thua kem HNgoai 0.183 0.301 0.655 0.140 Factor Correlation Matrix Factor 1 2 3 4 1 1 0.497 0.436 0.422 2 0.497 1 0.519 0.227 3 0.436 0.519 1 0.285 4 0.422 0.227 0.285 1 11. Hoài quy ña bieán – TRUNG QUOÁC Regression (stepwise) WIL_A=F(CET_A,CET_B,CET_C,BEL,QUA) Dependent Variable: San Long Mua Stepwise (Criteria: Probability-of-F-to-enter = .100). Variables Entered/Removed Model Variables Entered Predictors 1 Chat Luong Cam Nhan (Const), Chat Luong Cam Nhan Model Summary Model R R Square Adjusted R Square Std. Error Change Statistics R Square Change F Change df1 df2 Sig. F Change 1 0.445 0.198 0.195 0.961 0.198 59.285 1 240 0.000 ANOVA Model Sum of Squares df Mean Square F Sig. 1 Regression 54.727 1 54.727 59.285 0.000 Residual 221.547 240 0.923 Total 276.274 241 Coefficients Model Unstandardized Coefficients Beta t Sig. B Std. Error (Constant) 1.180 0.182 6.494 0.000 Chat Luong Cam Nhan 0.512 0.066 0.445 7.700 0.000 95% Conf. Interval for B Correlations Model Lower Upper Zero-order Partial Part (Constant) 0.822 1.538 Chat Luong Cam Nhan 0.381 0.643 0.445 0.445 0.445 Excluded Variables Model Beta In t Sig. Partial Correlation Collinearity Statistics Tolerance VIF Minimum Tolerance 1 Tac Dong cua Mua Hang Noi -0.073 -1.217 0.225 -0.078 0.935 1.070 0.935 Tac Dong cua Mua Hang Ngoai -0.044 -0.733 0.465 -0.047 0.940 1.064 0.940 Phuong Cham Mua Hang Noi -0.092 -1.510 0.132 -0.097 0.901 1.110 0.901 Niem Tin Hang Noi -0.096 -1.654 0.099 -0.106 0.991 1.009 0.991 Residuals Statistics Minimum Maximum Mean Std. Dev N Predicted Value 1.692 3.740 2.496 0.477 242 Residual -2.228 2.694 0.000 0.959 242 Std. Predicted Value -1.687 2.610 0.000 1.000 242 Std. Residual -2.319 2.804 0.000 0.998 242 Charts 12. Hoài quy ña bieán – NHAÄT BAÛN Regression (stepwise) WIL_A=F(CET_A,CET_B,CET_C,CET_D,BEL,QUA,PRI) Dependent Variable: San Long Mua Stepwise (Criteria: Probability-of-F-to-enter = .100). Variables Entered/Removed Model Variables Entered Predictors 1 Gia Ca Cam Nhan (Constant), Gia Ca Cam Nhan 2 Phuong Cham Mua Hang Noi (Constant), Gia Ca Cam Nhan, Mua Hang Noi: Phuong Cham 3 Chat Luong Cam Nhan (Constant), Gia Ca Cam Nhan, Mua Hang Noi: Phuong Cham, Chat Luong Cam Nhan 4 Tac Dong cua Mua H.Ngoai: (Constant), Gia Ca Cam Nhan, Mua Hang Noi: Phuong Cham, Chat Luong Cam Nhan, Mua Hang Ngoai: Tac Dong Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate Change Statistics R Square Change F Change df1 df2 Sig. F Change 1 0.427 0.182 0.178 0.920 0.182 47.713 1 214 0.000 2 0.502 0.252 0.245 0.882 0.069 19.715 1 213 0.000 3 0.530 0.281 0.271 0.867 0.030 8.738 1 212 0.003 4 0.546 0.298 0.285 0.859 0.017 5.079 1 211 0.025 ANOVA Model Sum of Squares df Mean Square F Sig. 1 Regression 40.407 1 40.407 47.713 0.000 Residual 181.234 214 0.847 Total 221.641 215 2 Regression 55.761 2 27.880 35.800 0.000 Residual 165.881 213 0.779 Total 221.641 215 3 Regression 62.327 3 20.776 27.646 0.000 Residual 159.314 212 0.751 Total 221.641 215 4 Regression 66.072 4 16.518 22.404 0.000 Residual 155.569 211 0.737 Total 221.641 215 Coefficients Model Unstandardized Coefficients Beta t Sig. B Std. Error 1 (Constant) 5.130 0.266 19.284 0.000 Gia Ca Cam Nhan -0.515 0.075 -0.427 -6.907 0.000 2 (Constant) 6.044 0.328 18.440 0.000 Gia Ca Cam Nhan -0.461 0.073 -0.382 -6.359 0.000 Phuong Cham Mua H.Noi: -0.339 0.076 -0.267 -4.440 0.000 3 (Constant) 4.916 0.499 9.847 0.000 Gia Ca Cam Nhan -0.463 0.071 -0.383 -6.493 0.000 Phuong Cham Mua H.Noi -0.306 0.076 -0.241 -4.041 0.000 Chat Luong Cam Nhan 0.244 0.082 0.174 2.956 0.003 4 (Constant) 4.959 0.495 10.020 0.000 Gia Ca Cam Nhan -0.409 0.075 -0.339 -5.485 0.000 Phuong Cham Mua H.Noi -0.247 0.079 -0.195 -3.112 0.002 Chat Luong Cam Nhan 0.246 0.082 0.175 3.008 0.003 T.Dong cua Mua H. Ngoai: -0.159 0.070 -0.147 -2.254 0.025 Model 95% Conf Interval for B Correlations Collinearity Statistics Lower Upper Zero-order Partial Part Tolerance VIF 1 (Constant) 4.606 5.654 Gia Ca Cam Nhan -0.662 -0.368 -0.427 -0.427 -0.427 1.000 1.000 2 (Constant) 5.398 6.690 Gia Ca Cam Nhan -0.604 -0.318 -0.427 -0.399 -0.377 0.972 1.029 Phuong Cham Mua H.Noi: -0.489 -0.188 -0.331 -0.291 -0.263 0.972 1.029 3 (Constant) 3.932 5.900 Gia Ca Cam Nhan -0.603 -0.322 -0.427 -0.407 -0.378 0.972 1.029 Phuong Cham Mua H.Noi: -0.455 -0.157 -0.331 -0.267 -0.235 0.951 1.051 Chat Luong Cam Nhan 0.081 0.406 0.216 0.199 0.172 0.978 1.022 4 (Constant) 3.983 5.934 Gia Ca Cam Nhan -0.556 -0.262 -0.427 -0.353 -0.316 0.872 1.147 Phuong Cham Mua H.Noi: -0.404 -0.091 -0.331 -0.210 -0.180 0.849 1.178 Chat Luong Cam Nhan 0.085 0.407 0.216 0.203 0.173 0.978 1.022 Tac Dong cua Mua H.Ngoai -0.297 -0.020 -0.346 -0.153 -0.130 0.778 1.285 Excluded Variables Model Beta In t Sig. Partial Correlation Collinearity Statistics Tolerance VIF Minimum Tolerance 1 Tac Dong Mua HNoi -0.168 -2.665 0.008 -0.180 0.936 1.068 0.936 Tac Dong Mua HNgoai -0.223 -3.449 0.001 -0.230 0.873 1.145 0.873 Phuong Cham Mua HNoi -0.267 -4.440 0.000 -0.291 0.972 1.029 0.972 Thai Do dv Ngoai Thuong -0.123 -1.977 0.049 -0.134 0.969 1.032 0.969 Niem Tin Hang Noi -0.126 -2.009 0.046 -0.136 0.954 1.048 0.954 Chat Luong Cam Nhan 0.209 3.461 0.001 0.231 1.000 1.000 1.000 2 Tac Dong Mua HNoi -0.079 -1.203 0.230 -0.082 0.812 1.232 0.812 Tac Dong Mua HNgoai -0.145 -2.181 0.030 -0.148 0.778 1.285 0.778 Thai Do dv Ngoai Thuong -0.049 -0.770 0.442 -0.053 0.884 1.131 0.884 Niem Tin Hang Noi 0.058 0.761 0.448 0.052 0.605 1.653 0.605 Chat Luong Cam Nhan 0.174 2.956 0.003 0.199 0.978 1.022 0.951 3 Tac Dong Mua HNoi -0.100 -1.545 0.124 -0.106 0.803 1.246 0.803 Tac Dong Mua HNgoai -0.147 -2.254 0.025 -0.153 0.778 1.285 0.778 Thai Do dv Ngoai Thuong -0.074 -1.183 0.238 -0.081 0.869 1.151 0.859 Niem Tin Hang Noi 0.072 0.955 0.341 0.066 0.603 1.659 0.603 4 Tac Dong Mua HNoi -0.068 -1.031 0.304 -0.071 0.754 1.326 0.731 Thai Do dv Ngoai Thuong -0.028 -0.428 0.669 -0.029 0.762 1.313 0.682 Niem Tin Hang Noi 0.088 1.184 0.238 0.081 0.597 1.674 0.583 Residuals Statistics Minimum Maximum Mean Std. Dev N Predicted Value 1.602 4.954 3.344 0.554 216 Residual -2.385 2.132 0.000 0.851 216 Std. Predicted Value -3.143 2.903 0.000 1.000 216 Std. Residual -2.777 2.483 0.000 0.991 216 Charts 13. Kieåm ñònh thang ño CETSCALE – TRUNG QUOÁC+NHAÄT BAÛN(phaân tích nhaân toá & heä soá tin caäy Cronbach alpha) CET 14 items Factor Analysis N=242 (China)+216(Japan)=458 Communalities Initial Extraction CET_1 Mua HNoi: Phat trien kinh te 0.318 0.391 CET_2 Nhap hang khong the san xuat 0.323 0.491 CET_3 Mua HNoi: Tao viec lam 0.332 0.428 CET_4 Mua HNgoai: hanh vi khong dung 0.311 0.338 CET_5 Mua HNgoai: gay that nghiep 0.471 0.677 CET_6 Uu tien HNoi 0.279 0.336 CET_7 Mua HNgoai: lam giau nuoc ngoai 0.430 0.493 CET_8 Tot nhat la mua HNoi 0.368 0.525 CET_9 Han che giao thuong 0.223 0.311 CET_10 Mua HNgoai: ton hai KD 0.378 0.432 CET_12 Ung ho HNoi, du hao ton 0.229 0.320 CET_13 Khong cho HNgoai tham nhap 0.204 0.340 CET_15 Mua HNgoai: khi khong co HNoi 0.338 0.384 CET_17 HNoi khong thua kem HNgoai 0.189 0.273 Extraction Method: Principal Axis Factoring. Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings Factor Total % of Variance Cumulative % Total % of Variance Cumulative % Total 1 4.221 30.153 30.153 3.661 26.149 26.149 2.898 2 1.508 10.770 40.923 0.944 6.744 32.893 2.672 3 1.279 9.139 50.062 0.645 4.605 37.498 2.536 4 1.069 7.636 57.697 0.488 3.485 40.984 1.135 5 0.883 6.305 64.002 6 0.753 5.379 69.381 7 0.692 4.944 74.325 8 0.681 4.868 79.193 9 0.613 4.381 83.574 10 0.540 3.857 87.431 11 0.497 3.552 90.983 12 0.480 3.432 94.414 13 0.415 2.967 97.382 14 0.367 2.618 100.000 Pattern Matrix Factor 1 2 3 4 CET_1 Mua HNoi: Phat trien kinh te -0.007 0.547 0.132 -0.211 CET_2 Nhap hang khong the san xuat -0.120 0.737 -0.056 0.171 CET_3 Mua HNoi: Tao viec lam 0.119 0.618 -0.026 -0.152 CET_4 Mua HNgoai: hanh vi khong dung 0.554 -0.044 0.061 0.054 CET_5 Mua HNgoai: gay that nghiep 0.879 -0.035 -0.126 0.053 CET_6 Uu tien HNoi 0.196 0.020 0.457 -0.114 CET_7 Mua HNgoai: lam giau nuoc ngoai 0.597 0.026 0.155 -0.003 CET_8 Tot nhat la mua HNoi 0.124 0.013 0.657 -0.074 CET_9 Han che giao thuong 0.112 -0.059 0.126 0.493 CET_10 Mua HNgoai: ton hai KD 0.559 0.121 -0.080 0.177 CET_12 Ung ho HNoi, du hao ton -0.043 -0.008 0.536 0.176 CET_13 Khong cho HNgoai tham nhap 0.126 -0.021 0.025 0.537 CET_15 Mua HNgoai: khi khong co HNoi 0.082 0.487 0.062 0.138 CET_17 HNoi khong thua kem HNgoai -0.221 0.035 0.506 0.223 Rotation converged in 7 iterations. Structure Matrix Factor 1 2 3 4 CET_1 Mua HNoi: Phat trien kinh te 0.283 0.583 0.425 -0.086 CET_2 Nhap hang khong the san xuat 0.270 0.674 0.360 0.272 CET_3 Mua HNoi: Tao viec lam 0.382 0.633 0.384 -0.008 CET_4 Mua HNgoai: hanh vi khong dung 0.577 0.285 0.322 0.197 CET_5 Mua HNgoai: gay that nghiep 0.812 0.346 0.304 0.249 CET_6 Uu tien HNoi 0.407 0.376 0.548 0.016 CET_7 Mua HNgoai: lam giau nuoc ngoai 0.687 0.423 0.470 0.180 CET_8 Tot nhat la mua HNoi 0.442 0.461 0.715 0.071 CET_9 Han che giao thuong 0.271 0.169 0.230 0.531 CET_10 Mua HNgoai: ton hai KD 0.626 0.391 0.305 0.329 CET_12 Ung ho HNoi, du hao ton 0.268 0.330 0.540 0.254 CET_13 Khong cho HNgoai tham nhap 0.264 0.161 0.165 0.570 CET_15 Mua HNgoai: khi khong co HNoi 0.396 0.593 0.423 0.262 CET_17 HNoi khong thua kem HNgoai 0.109 0.274 0.454 0.258 Factor Correlation Matrix Factor 1 2 3 4 1 1 0.508 0.503 0.255 2 0.508 1 0.608 0.192 3 0.503 0.608 1 0.168 4 0.255 0.192 0.168 1 Reliability Analysis (alpha) CET_A - Tac Dong cua Mua Hang Noi Correlation Matrix CET_1 CET_2 CET_3 CET_15 CET_1 1 Mua HNoi: Phat trien kinh te CET_2 0.3327 1 Nhap hang khong the san xuat CET_3 0.4655 0.3786 1 Mua HNoi: Tao viec lam CET_15 0.2760 0.4667 0.3221 1 Mua Hngoai: khi khong co HNoi Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_1 11.6594 7.5030 0.4535 0.2505 0.6567 CET_2 12.0655 5.6806 0.5302 0.2912 0.6058 CET_3 11.7926 6.9306 0.4988 0.2858 0.6276 CET_15 12.1681 6.1927 0.4756 0.2478 0.6417 Alpha 0.6983 Reliability Analysis (alpha) CET_B - Tac Dong cua Mua Hang Ngoai Correlation Matrix CET_4 CET_5 CET_7 CET_10 CET_4 1 Mua Hngoai: hanh vi khong dung CET_5 0.5030 1 Mua Hngoai: gay that nghiep CET_7 0.3777 0.5466 1 Mua Hngoai: lam giau nuoc ngoai CET_10 0.3015 0.5057 0.4786 1 Mua Hngoai: ton hai kinh doanh Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_4 8.5131 9.3138 0.4812 0.2685 0.7577 CET_5 8.0939 8.0152 0.6746 0.4556 0.6544 CET_7 7.9716 8.3602 0.5923 0.3646 0.7004 CET_10 7.9760 9.0169 0.5332 0.3144 0.7316 Alpha 0.7683 Reliability Analysis (alpha) CET_C - Phuong Cham Mua Hang Noi Correlation Matrix CET_6 CET_8 CET_12 CET_17 CET_6 1 Uu tien HNoi CET_8 0.4226 1 Tot nhat la mua Hnoi CET_12 0.2677 0.3633 1 Ung ho hnoi, du hao ton CET_17 0.1870 0.2857 0.3204 1 Hnoi khong thua kem Hngoai Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_6 9.6070 5.6089 0.3935 0.1952 0.5887 CET_8 10.0328 5.314 0.5035 0.2662 0.5119 CET_12 10.1725 5.154 0.4334 0.1949 0.5613 CET_17 10.0983 5.9881 0.3528 0.1374 0.6146 Alpha 0.6394 Reliability Analysis (alpha) CET_D - Thai Do dv Ngoai Thuong Correlation Matrix CET_9 CET_13 CET_9 1 Han che giao thuong CET_13 0.3725 1 Khong cho Hngoai tham nhap Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted CET_9 1.8231 0.9774 0.3725 0.1387 CET_13 1.9782 1.2512 0.3725 0.1387 Alpha 0.5398 14. Kieåm ñònh thang ño BEL (Nieàm tin haøng noäi) – TRUNG QUOÁC+NHAÄT BAÛN(heä soá tin caäy Cronbach alpha & phaân tích nhaân toá) Reliability Analysis (alpha) BEL – Niem Tin Hang Noi Item-total Statistics Scale mean if Item deleted Scale variance if Item deleted Corrected Item-total correlation Squared multiple correlation Alpha if item deleted BEL_1 13.2729 8.0720 0.5342 0.3246 0.6854 BEL_2 13.1135 7.1534 0.5165 0.3059 0.6923 BEL_3 13.3253 8.5132 0.5049 0.2678 0.6971 BEL_4 13.1201 8.5348 0.4480 0.2329 0.7179 BEL_5 13.0371 8.1715 0.5207 0.2760 0.6907 Alpha 0.7419 BEL 5 items Factor Analysis KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square 0.772 Bartlett's Test of Sphericity 455.842 df 10 Sig. 0 Communalities & Components Initial Extraction Component BEL_1 On dinh 1 0.534 0.73 BEL_2 Uy tin 1 0.513 0.72 BEL_3 Cong nghe 1 0.488 0.70 BEL_4 Tay nghe 1 0.417 0.65 BEL_5 Gia ca 1 0.512 0.72 Extraction Method: Principal Component Analysis. a 1 components extracted. Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 1 2.46 49.28 49.28 2.46 49.28 49.28 2 0.84 16.78 66.06 3 0.65 13.02 79.08 4 0.55 11.09 90.17 5 0.49 9.83 100.00 BEL 4 items Factor Analysis KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. 0.738 Bartlett's Test of Sphericity Approx. 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