Marketing bán hàng - Chapter 1: What is entrepreneurship

Copyright 2015 Jack M. Kaplan & Anthony C. WarrenGetting StartedThe Entrepreneurial ProcessPatterns of Entrepreneurship Management 5th Edition, Chapter 1Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenPresentation OutlineWhat is EntrepreneurshipDefinitionExamplesEntrepreneurial CharacteristicsWhy?The ChoicesTypesCommon CharacteristicsOrganizational FragilityThe Importance of NetworksThe Initial StagesChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenWhat is Entrepreneurship?Root of the WordFrom the French word entreprendre, which refers to individuals who “undertook” the risk of a new enterpriseToday’s MeaningThe process of planning, organizing, operating, and assuming the risk of a business ventureChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenWhat is Entrepreneurship?Today’s Meaning contd.More than just the creation of a business; it also includes the generation and implementation of an idea.It is about being a dynamic thinker and operator which includes effective communication to all of your stakeholdersIt is not about being a maverick; entrepreneurs must think tactically and strategically, and operate in a similar fashionChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenQuick FactsAnnual creation of 600,000 to 800,000 new companiesMore employees work for entrepreneurial ventures than any other sector in the economyNo sector of the U.S., and world, economy has been as vital, dynamic, and creative as entrepreneurshipThink: Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessThe Ups and Downs ....Copyright 2015 Jack M. Kaplan & Anthony C. WarrenEntrepreneurship is usually a Roller-Coaster RideFrom R. J. SaldichChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2012 Jack M. Kaplan & Anthony C. WarrenSome Reasons to Become an EntrepreneurEntrepreneurs learn to think differently.Triggers to start your own venture: Independence and Freedom from the restrictions and bureaucracy of corporate lifeBeing able to “do your own thing”Plateauing in current jobOpportunity for sustained growth and mobilityFlexibilityFinancial rewardLoss of Current Employment“Looking back, the day that I got fired was the best day of my life” successful entrepreneur.Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenTypes of EntrepreneursThe ChoiceAs the economy has shifted to place a premium on portable skills and knowledge, as well as effective networks, entrepreneurship has become a viable career alternative. Entrepreneurs are classed into several categories: Serial Entrepreneur—Someone who starts, grows, and sells several businesses over the course of their career.Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenTypes of EntrepreneursTypes of Entrepreneurs – 2Aspiring Entrepreneurs—Dream of starting a business; they hope for the chance to be their own bosses, but have not yet made the leap from their current employment into the uncertainty of a startup. Research indicates that, at any given time, 7 million adults are trying to start businesses in the U.S.Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenTypes of EntrepreneursTypes of Entrepreneurs – 3Lifestyle Entrepreneurs—Have developed an enterprise that fits their individual circumstances and style of life. Intention is to earn income for themselves and their families. Sometimes referred to as “small businesses” or “mom-and-pop shops”. 13 million Americans (25 million if you count part-timers) run their own business from home.Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenTypes of EntrepreneursTypes of Entrepreneurs – 4Growth Entrepreneurs—Have both the desire and ability to grow as fast and as large as possible. Their firms are the most dynamic job generators in the U.S. economy. There are over 300,000 entrepreneurial companies with more than 50 employees that are growing at a rate of 20 percent per year.Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenTypes of EntrepreneursAsk Yourself “What Type am I”One of the major mistakes aspiring entrepreneurs make when starting out is NOT to closely question what they want to be when “they grow up”.Each type of entrepreneur is a control and lifestyle choice with many advantages and disadvantages that must be consideredDecide early on what is most important to you – control, wealth, lifestyle..Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenEntrepreneurial TraitsCommon Characteristics of Entrepreneurs: Passionately seek new opportunities and are always looking for the chance to profit from change and disruption in the way business is donePursue opportunities with tremendous disciplinePursue only the very best opportunities, and avoid exhausting themselves and their organizations by chasing after every optionFocus on execution—specifically, adaptive executionEngage the energies of everyone in their domainLead by example, network, and communicate wellChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessEntrepreneurial TraitsCopyright 2015 Jack M. Kaplan & Anthony C. WarrenAmbiguity vs. PlanningCreativity vs. DisciplineUrgency vs. PatienceFlexibility vs. Organizational StructureResponsiveness vs. Systematic ProcessesRisk Taking vs. Controlled RiskShort Term Actions vs. Long Term GoalsEntrepreneurs are Comfortable in Paradoxical Situations. They Learn to Balance: Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessThe Spider-Web ModelManaging a Start-up is analogous to building and maintaining a fragile Spider-web which is under continuous attack.Unlike a large company with specialists for different functions, entrepreneurs must learn “on-the-job” and fulfill many roles simultaneously, many for which they have no experience or training. Copyright 2015 Jack M. Kaplan & Anthony C. WarrenChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessNear-Neighbor NetworksCopyright 2015 Jack M. Kaplan & Anthony C. WarrenThe Interstate Network is an example in which each node has a similar characteristicit is connected more or less equally with its neighbors. Such networks offer little value to entrepreneurs.Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessScale-Free NetworksCopyright 2015 Jack M. Kaplan & Anthony C. WarrenThe Airline Network is an example in which certain nodes have a highly concentrated set of connections. Entrepreneurs identify and network with highly connected people, or key influencers and build network power into their business models. Chapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessThe Internet(work)Copyright 2015 Jack M. Kaplan & Anthony C. WarrenThe Internet is an example of a “Scale-free” network. Entrepreneurs exploit its unique characteristics for finding resources, tackling problems and creating efficient market entry strategies. Internet map courtesy of A. BarabasiChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenGetting Started - Stage 1Stage 1: Conducting Opportunity AnalysisInnovate and create the visionConduct market analysis and researchEvaluate the competitionResearch pricing and sales strategiesChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenGetting Started – Stage 2Stage 2: Developing the Plan and Setting up the CompanySet goals and objectivesStart writing the planInvestigate new processes and technologiesDetermine pricing, market, and distribution channelsChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenGetting Started – Stage 3Stage 3: Acquiring Financial Partners and Sources of FundingInnovate and create the visionConduct market analysis and researchEvaluate the competitionResearch pricing and sales strategiesChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenGetting Started – Stage 4Stage 4: Determining the Resources Required and Implementing the PlanDetermine value of licenses, patents, and copyrightsPrepare the organization for growthDevelop a business model to maximize value retention and sustainabilityManage the financesChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial ProcessCopyright 2015 Jack M. Kaplan & Anthony C. WarrenAnd Possibly – Stage 5Stage 5: Scaling and Harvesting the VenturePrepare a full business planDiscuss options and alternativesSell or mergeGo publicForm a strategic allianceCommunicate the opportunityChapter 1What is Entrepreneurship?The Entrepreneurial MindsetSpider-webModelNetworksThe 5 StageEntrepreneurial Process