This study adds to the literature by proposing a
theoretical model of factors affecting user satisfaction of
AIS in the context of Vietnam. The four factors affecting
AIS user satisfaction included in the model are Information
quality, System quality, Quality of accounting staff, and
Perceived usefulness. Among the factors, System quality
and Quality of accounting staff are hypothesized to affect
Information quality, while Perceived usefulness is to
impact System quality. These features are expected to
better fit the model to the case of AIS in Vietnam than the
extant models for general IS. First, Quality of accounting
staff is included as an exploratory factor. Second, se and
Quality of service are excluded. Also, the observed
indicators are carefully constructed to be relevant.
As far as the author knows, this is the first study to
attempt to investigate AIS user satisfaction in Vietnam.
Because this study is basically theoretical, the author looks
forward to future empirical research that would confirm the
hypotheses suggested in the model. As the view has been
changing to be more accounting-focus for AIS in Vietnam,
factors influencing user satisfaction, which is a measure of
the value of the system, need to be carefully examined.
Theoretically and empirically investigating the factors’
relationship with each other and with the AIS user
satisfaction would help managers decide how to best
improve their AIS.
This research is funded by Funds for Science and
Technology Development of the University of Danang
under grant number: B2016-DNA-13-TT.
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4 Huynh Thi Hong Hanh
FACTORS AFFECTING USER SATISFACTION OF ACCOUNTING
INFORMATION SYSTEMS: THEORETICAL APPROACH
NHÂN TỐ ẢNH HƯỜNG ĐẾN SỰ HÀI LÒNG CỦA NGƯỜI SỬ DỤNG HỆ THỐNG
THÔNG TIN KẾ TOÁN: TIẾP CẬN LÝ THUYẾT
Huynh Thi Hong Hanh
The University of Danang, University of Economics; hanh.hh@due.edu.vn
Abstract - Being an important part of management information
system, a well-developed accounting information system (AIS) would
contribute greatly to an organization’s operational efficiency. Since
“user satisfaction” has been widely used as an important measure of
information system, the research focuses on explaining and identifying
the factors affecting user satisfaction of AIS. The research method in
this study is the review process of the study of Creswell (2003) and
qualitative methodology with expert interview. The results indicate that
there are four factors directly affecting user satisfaction of AIS, namely:
information quality, system quality, staff quality and perceived
usefulness of users. This research also finds the relationships among
these factors, which include those between system quality and
information quality, user’s perception and system quality and quality of
accountant staff and information quality. The results of the study will
create a premise for the implementation of empirical research.
Tóm tắt - Là bộ phận của hệ thống thông tin (HTTT) quản lý nên hệ
thống thông tin kế toán (HTTTKT) được thiết kế tốt sẽ góp phần quan
trọng trong việc nâng cao hiệu quả của tổ chức. Xuất phát từ việc
“sự hài lòng của người sử dụng” trở thành thước đo quan trọng trong
việc đo lường HTTT, nghiên cứu này sẽ giải thích và nhận diện các
nhân tố tác động đến sự hài lòng của người sử dụng HTTTKT.
Nghiên cứu sử dụng phương pháp “review” của Creswell (2003) và
nghiên cứu định tính với việc phỏng vấn các chuyên gia. Kết quả có
4 nhân tố tác động đến sự hài lòng của người sử dụng là: chất lượng
thông tin, chất lượng hệ thống, chất lượng đội ngũ và nhận thức về
tính hữu ích của người sử dụng. Nghiên cứu cũng chỉ ra quan hệ
giữa chất lượng thông tin và chất lượng hệ thống, nhận thức của
người sử dụng và chất lượng hệ thống, chất lượng đội ngũ và chất
lượng thông tin. Kết quả nghiên cứu sẽ tạo tiền đề cho việc thực hiện
các nghiên cứu thực nghiệm tiếp theo.
Key words - Accounting information system; user satisfaction;
success; factor; model.
Từ khóa - Hệ thống thông tin kế toán; người sử dụng; thành công;
nhân tố; mô hình.
1. Introduction
Accounting Information System (AIS), an important
part of management information system, has the function
to collect and process accounting data and other related
data to create useful financial information.
AIS involves in most management processes, from
planning to execution, control, analysis and decision
making. AIS also connect to other functional information
systems such as finance, manufacturing, sales, and human
resources, etc. Thus, a successful AIS has been a goal of
each organization.
However, determining whether an AIS implementation is
successful has been a new theme since the conception of AIS
became popular. In fact, it is not easy to identify and quantify
the AIS success because of the complex, interdependent and
multi-dimensional nature of AIS success.
Until now, there are few studies, both theoretical and
empirical, on evaluating AIS in particular. On the other
hand, there have been many researches on information
system (IS) success in general.
Among several indicators of IS success, Delone &
Mclean (1992) pointed out three factors explaining the
reasons why user satisfaction has been widely used to
indicate the success of IS. The first is the direct relationship
between users’ level of satisfaction and the quality of IS.
With the purpose of providing users with information, the IS
cannot be successful if users are unsatisfied with the given
information. The second is the development of measurement
tools for user satisfaction, allowing researchers to create
reliable and appropriate scales of measure. The third is the
limitation of other tools to measure the quality of IS.
AIS is IS within the enterprise, so it is possible to apply
prior researches related to IS success to evaluate AIS,
notably through user satisfaction of the system. Although
there are quite some studies on user satisfaction of
accounting information, studies about user satisfaction of
AIS in particular, at present, are few (Choe, 1996; Huynh
& Nguyen, 2013). To fill the gap in the literature, this
study’s target is first to present an overview regarding IS
user satisfaction and then explain and identify the factors
impacting user satisfaction of AIS.
2. Literature Review
Scholars first studied on user satisfaction on IS in
1960s. At that time, although the theory of user satisfaction
was not conceptualized, gap between user needs and
information IS supplies was demonstrated to affect the
success of IS.
Ives, Olson & Baroudi (1983) defined the concept of
user information satisfaction (UIS) as a mechanism to
assess the extent of users’ belief in the ability of IS to meet
their information requirement. Later, some IS researchers
apply this notion when considering the idea of “meeting
requirements”.
Later, many IS scholars realized that research on
behaviors linked significantly to the user satisfaction
construct (Baroudi Olson & Ives, 1986; Doll & Torkzadeh,
1988; Wixom & Todd, 2005). End user computing
satisfaction is regarded as the users’ affection through
direct interaction to a computer application (Doll and
Torkzadeh, 1988). Chin and Lee (2000) affirmed that user
satisfaction with an IS as the overall affective evaluation
and end-user is related with his or her experience in the IS.
ISSN 1859-1531 - TẠP CHÍ KHOA HỌC VÀ CÔNG NGHỆ ĐẠI HỌC ĐÀ NẴNG, SỐ 10(131).2018 5
DeLone and McLean (1992) reviewed the effect of
system quality and information quality on both user
satisfaction and system use, which are interdependent. In
2003, DeLond and McLean supported their findings by
adding an antecedent of user satisfaction - service quality.
System quality attributes aligned with the quality of
information processing system, evaluated by system
flexibility, system reliability, response time, integration,
convenience of access (Delone and McLean, 1992, 2003;
Petter, Delone and McLean, 2008). Information quality
attributes shown in reports and queries include relevance,
accuracy, completeness, understandability, timeliness, etc.
Finally, service quality attributes focused on the quality of
IS function’s service (Delone & McLean, 2003, Petter et
al., 2008) and included accuracy, responsiveness,
reliability, technical competence and empathy of the staff.
Many scholars have tested the model of Delone and
McLean (1992). In 2005, Wixom and Todd suggested that
system quality and information quality as antecedent to
user satisfaction. Similarly, service quality was considered
as an antecedent to user satisfaction with e-services (Xu et
al, 2013). On the other hand, after testing the relationships
between overall user satisfaction and system quality and
information in the model, Seddon and Kiew (1996)
believed that the antecedent perceived usefulness instead
of system use, while noting that it is only appropriate for a
process model, not for a casual model.
In brief, previous research has figured out several
factors that are consistent determinants of user satisfaction.
However, it is clear that some inconsistencies occur among
determinants because of the variability across different
studies and contexts. (Sabherwal et al. 2006).
3. Research methods
The research method in this study is the review process
outlined by Creswell (2003) and the qualitative
methodology with expert interview technique. First,
Creswell’s (2003) review process is used to revise the
extant literature on user satisfaction of IS and AIS. This
study uses a list of keywords: user satisfaction, information
systems, IS success, AIS to search for relevant documents
in traditional and electronic libraries (Proquest, Science
Direct, and Google Scholar). After carefully screening the
studies resulted from the search, the author has performed
an overall analysis on the theory of IS user satisfaction in
general and of AIS user satisfaction in particular.
Next, the qualitative methodology with expert
interview technique is used. The author has done 30 face to
face interviews with Chief Accountants or Financial
Directors of 30 enterprises in Danang city, Vietnam to
explore their opinions regarding the factors affecting their
satisfaction of the AIS used in their firms. As these
interviewees are users of AIS with indepth knowledge and
experience, their insights about AIS satisfaction are
valuable. Finally, such expert opinions, along with the
theoretical background generated from Creswell (2003)
review process, have allowed the author to develop the
model of factors affecting user satisfaction of AIS.
4. Research results
4.1. The suggested model of factors affecting AIS user
satisfaction
There have been a number of international studies on
factors affecting user satisfaction of IS, such as DeLone
and McLean (1992, 2003), Seddon and Kiew (1996), Iivari
(2005), Halawi et al. (2007), Petter et al. (2008), Ilias and
Razak (2011), Nguyen et al. (2014), Karlinsky-Schichor &
Zvivan (2016), Jason et al. (2016) There are some
researches on user satisfaction of IS in the case of Vietnam
such as Nguy and Pham (2013), Nguyen (2012), Nguyen
(2015), Huynh and Nguyen (2013).
The extant literature suggests that there are 6 groups of
factors that can affect user satisfaction of IS, namely:
information quality, system quality, service quality, system
use, perceived usefulness and staff quality.
Information Quality: Information quality can be defined
as the information relevant to information user (Wang et al.,
1998). IS provides information, thus information quality is
the most essential factor when assessing IS user satisfaction
(Ives et al., 1983; Iivari, 2005). 15/16 researches during the
period of 1992-2007 show that information quality strongly
impacts IS user satisfaction (Petter et al., 2008).
System Quality: System quality relates to factors
demonstrating the technical aspect of the system. Many
scholars assert that system quality has a strong relationship
with user satisfaction (DeLone & McLean,1992, 2003;
Iivari, 2005; Halawi et al., 2007; Leclercq, 2007; Nguyen
et al., 2014; Karlinsky-Schichor & Zvivan, 2016; Jason et
al., 2016).). In fact, all 21/21 empirical studies from 1992
to 2007 indicate that user satisfaction is closely related to
system quality (Petter et al., 2008).
Service Quality: Service Quality is the quality of
support that users receive from IS department and IT
support personnel. Even though several researchers have
examined the relationship between user satisfaction and
service quality, the results are inconsistent.
System Use: System use is the level and method that
employees and customers use the functions of an IS (Petter et
al., 2008), evaluated by criteria such as: number of use,
frequency of use, nature of use, relevance of use, level of use
and purpose of use (DeLone & McLean, 1992, 2003; Chiu et
al.,2007; Halawi et al., 2007). Surprisingly, few researches have
examined the relationship between use and user satisfaction.
Perceived Usefulness: Perceived Usefulness is the
extent to which user realizes the advantage of a certain
system in his or her work (David, 1998). In other words, it
is the perception or feeling of users about the role of the IS
in supporting decision making, improving productivity,
increasing revenue, reducing cost, creating jobs, generate
work comfort, saving time, etc. There is a significantly
positive relationship between perceived usefulness and
user satisfaction (DeLone & McLean,1992; Seddon &
Kiew, 1994; Hsieh & Wang, 2007; Leclercq, 2007;
Nguyen et al., 2014; Karlinsky-Schichor & Zvivan, 2016),
Staff Quality: Staff quality relates to technical
capability, skills and experience of system operators. There
6 Huynh Thi Hong Hanh
are only a few researches that examined the impact of staff
quality on user satisfaction (Zhang et al. 2005; Nguy and
Pham; 2013; Karlinsky-Schichor & Zvivan, 2016).
Those studies provide a number of suggestions about
factors influencing user satisfaction of IS. However, there
have been limited research that focus on user satisfaction
of AIS, especially in Vietnam when the view that AIS
regarded as an IS is relatively new. To fill this gap in the
literature, this research aims to build a theoretical model to
study factors affecting AIS user satisfaction.
On one hand, since AIS is a management information
system, the characteristics of IS documented in the extant
literature can apply to AIS in some ways. On the other
hand, AIS have special features and different functions, the
users of the system have different requirements compared
to other systems such as e-commerce, knowledge
management systems, computer-mediated communication.
This leads to the difference in identifying factors affecting
user satisfaction of AIS from that of general IS. In addition,
the context of Vietnam should be considered in this
research due to several reasons. First, the approach that
views AIS as an IS is relatively new in Vietnam. Second,
most of firms often only used cheap, simple accounting
software packages. Third, the quality of accounting staff in
Vietnam is highly diversed, especially their information
technology technical capability. This is due to the fact that
the mid-aged or elder staff are slower in grasping the
changes in applying information technology for accounting
jobs than the younger, more technical savvy staff. As a
result, the model for AIS user satisfaction in Vietnam
should bear some distinct characteristics from those
suggested in the extant literature.
The hypotheses for the theoretical model of factors
influencing AIS user satisfaction are as follows.
First, the most important function of IS in general and AIS
in particular is to provide information, thus quality of
accounting information is the first factor affecting AIS user
satisfaction. As a result, information quality is the first factor
included in the model.
H1. Accounting information quality (IQ) positively
impacts on AIS user satisfaction (US).
Second, accounting information is the output of
information management process, where technical aspects
of the system impact information creation. Therefore,
system quality is a factor influencing user satisfaction
because users often perceive that high quality information
can only be provided by a high quality IS.
H2. Quality of accounting information processing
system (SQ) positively impacts AIS user satisfaction (US).
Third, human factor is another fundamental component
of an AIS since AIS is a combination of human and
equipment resources designed to convert financial data and
other data to information (Bodnar & Hopwood, 2013).
Therefore, humans, in the case of AIS, are accounting staff,
play a very important role in shaping the quality of an AIS.
While there have been limited studies on accounting staff
quality’s impact on AIS user satisfaction, this is particularly
relevant in the context of Vietnam, a developing country.
The reason is that there are still gaps in the qualification of
accounting staff among firms in Vietnam. Large, established
firms can afford well trained and experienced accounting
staff, while small, start-up firms often make do with recent
graduates who have limited experience. As a conse-quence,
the author includes accounting staff quality in our model as
an exploratory factor.
H3. Quality of accounting staff (QA) positively impacts
on AIS user satisfaction (US).
Finally, the level of satisfaction is a correlation between
perceived results (real benefits) and user expectation. It is
also determined by user perception of the usefulness and
efficiency brought by AIS. Petter et al. (2008) summarize
research result during 1992-2007 and note that, in 11/11 of
them, factors related to users’ perception, desire and
expectation of IS strongly influence their satisfaction on
the system.
H4. The user’s perception of AIS usefulness (PU)
positively impacts on AIS user satisfaction (US).
It is worth noting that, previous studies also indicate that
service quality can also affect IS user satisfaction. However,
Choe’s study in Korean firms (1996) pointed out that IS
personnel experience slightly affected user satisfaction at the
early stage of system operation. However, when the system
was well-operated, there was no relationship between the
AIS support personnel and user satisfaction.
In Vietnam, most firms use packaged accounting
software. Once the firm has familiarized with using the
software, the vendor would not be responsible for providing
any additional service to the firm. As a result, the quality of
service provided by the vendor becomes irrelevant in
measuring user satisfaction of AIS. Thus, in difference to
previous studies, this study assumes that there is the
relationship between the quality of the service provided by
the vendor and user satisfaction of AIS is insignificant.
About system use, while Halawi et al. (2007) figured out
a relationship between user satisfaction and system use,
Seddon &Kiew (1996) believed that in a mandatory context,
system use did not affect user satisfaction. In the case of AIS,
AIS is a compulsory system and is used in a frequent
manner. Therefore, it is safe to assume that the factor of
“Use” may have little effect on AIS user satisfaction.
In addition, apart from affecting AIS user satisfaction,
the four factor groups of information quality, system
quality, staff quality, and perceived usefulness also
influence each other. Huynh and Nguyen (2013) show that
for public hospitals in Vietnam, the output information is
more accurate and relevant if the AIS has better speed, is
more flexible, is more reliable, and has better security.
Notably, the authors point out that when managers have
higher perception of AIS usefulness, the system is more
likely to be invested in and/or upgraded. Considering the
similarity between the context (Vietnam) and model of
Huynh and Nguyen (2013) and our research, the author
follows the study and include the impact of system quality
on information quality and of perception of usefulness on
system quality in our model.
Besides, humans have crucial effect on information
ISSN 1859-1531 - TẠP CHÍ KHOA HỌC VÀ CÔNG NGHỆ ĐẠI HỌC ĐÀ NẴNG, SỐ 10(131).2018 7
quality. Nguy & Pham (2013) represents human factor with
the quality of staff and suggests that the higher the quality
of staff, who better collect and process information, the
higher the information quality is.
Therefore, this study suggests 3 more hyphotheses:
H5. Quality of accounting information processing
system (SQ) positively impacts accounting information
quality (IQ).
H6. The user’s perception of AIS usefulness (PU)
positively impacts quality of accounting information
processing system (SQ).
H7. Quality of accountant staff (QA) positively impacts
accounting information quality (IQ).
In order to further confirm the relationships among
these factors mentioned above, the author interviewed 30
CFOs and Chief Accountant of selected firms in Danang
city, Vietnam.
Table 1. A survey on factors affecting AIS user satisfaction
Relationships
Results
Fre-quency %
Mean
Std.
devia-
tion Y N Y N
Information Quality
->User Satisfaction
28 2 93 7 5,53 0,991
System Quality
->User Satisfaction
27 3 90 10 5,20 1,013
Service Quality
->User Satisfaction
11 19 37 63 3,57 1,055
System Use
->User Satisfaction
8 22 27 73 3,33 1,075
Perceived Usefulness
->User Satisfaction
26 4 87 13 5,20 1,077
Staff Quality
->User Satisfaction
21 9 70 30 4,27 1,062
System Quality
->Information Quality
25 5 83 17 5,03 1,080
Perceived Usefulness
->System Quality
18 12 60 40 4,47 1,024
Staff Quality
->Information Quality
21 9 70 30 4,53 1,087
Figure 1. Suggested model on AIS user satisfaction
The results (Table 1) show that these experts suggest
Information quality, System quality, Perceived usefulness
and Staff quality have a direct impact on user satisfaction.
The interview results also cement the author’s suggested
relationships between system quality and information
quality, user’s perception and system quality and quality of
accountant staff and information quality.
Thus, the theorical model of factors affecting AIS user
satisfaction is proposed as shown in Figure 1.
4.2. Measuring the constructs of the model
Five constructs used in this research are: information
quality, system quality, quality of accounting staff,
perceived usefulness, and user satisfaction. The author
identifies observed indicators based on those used in
previous studies and also suggest additional indicators that
are relevant for the case of AIS and the special
characteristics of Vietnamese firms.
Information Quality
The main function of AIS is to inform and monitor the
creation and flows of assets. Therefore, apart from the
criteria measuring information quality in general, there are
specific requirements and characteristics for accounting
information quality. According to the Financial Accounting
Standards Board (FASB), accounting information quality
can be divided into two groups: (1) the basic group includes
relevance and reliability; (2) the secondary group is
consisted of consistency and comparability. The features of
financial statement information quality is defined by the
FASB include: (1) understandability, (2) relevance, (3)
reliability, and (4) comparability.
Information quality presented in the “basic requirements
for accounting” part in the Vietnamese Accounting
Standards No 1 includes: honesty, objectivity, fullness,
timeliness, understandability and comparability.
Table 2. Information quality measurement
Items Supporting literature
Relevance
Ives et al. (1983), DeLone & McLean (2003),
Halawi et al. (2007), Petter et al. (2008),
FASB, IASB.
Accuracy
Ives et al. (1983), Doll and Torkzadeh (1988),
DeLone & McLean (1992), Wixom and Todd
(2005), Chiu et al. (2007), Halawi et al.
(2007),
Reliability
Ives et al. (1983), DeLone & McLean (1992),
Halawi et al. (2007), Cobit standard, IASB,
VAS.
Fullness
Ives et al. (1983), DeLone and McLean (1992,
2003), Wixom and Todd (2005), Chiu et al.
(2007), Halawi et al. (2007), Petter et al.
(2008), Cobit standard, VAS.
Understan
-dability
DeLone & McLean (2003), Chiu et al. (2007),
Halawi et al. (2007), IASB, VAS.
Timeliness
Ives et al. (1983), DeLone & McLean (1992),
Halawi et al. (2007), Petter et al. (2008), VAS.
Comparability
Leclercq (2007), DeLone and McLean (1992),
FASB, IASB, VAS
System Quality
System quality is widely measured by 4 indicators:
speed, reliability, flexibility and integration. The author
adds the “security” indicator as a result from the fact that
H7
System Quality (SQ)
Perceived Usefulness
(PU)
Information Quality
(IQ)
Quality of Accounting
staff (QA)
User
Satisfaction
(US)
H5
H2
H1
H3
H
4
H6
8 Huynh Thi Hong Hanh
there is higher risk of data/information which is exploited,
hacked, copied, stolen and wrongfully used.
Table 3. System quality measurement
Items Supporting literature
Speed
DeLone &McLean (2003), Chiu et al. (2007),
Halawi et al. (2007), Petter et al. (2008).
Reliability
DeLone & McLean (2003), Wixom & Todd
(2005), Chiu et al. (2007), Petter et al. (2008).
Flexibility
Ives et al. (1983), DeLone & McLean (1992),
Wixom and Todd (2005), Halawi et al. (2007),
Leclercq (2007), Petter et al. (2008).
Integration
DeLone &McLean (1992), Wixom and Todd
(2005), Halawi et al. (2007).
Security New indicator
Staff Quality
Accounting staff quality is a new construct in our
model. Suggested measure of accounting staff quality has
four observed indicators, namely accounting qualification,
training, IT qualification and experience. Among them,
“experience” can be an exploratory indicator of accounting
staff quality.
Table 4. Staff quality measurement
Items Supporting literature
Qualification
Nguy Thi Hien, Pham Quoc Trung
(2013), Zhang et al. (2005)
Training
Nguy Thi Hien, Pham Quoc Trung
(2013), Zhang et al. (2005)
Level of IT Zhang et al. (2005)
Work experience New indicator
Perceived Usefulness
The measure of user perceived usefulness of AIS is
suggested to consist of 4 observed indicators.
Table 5. Perceived usefulness measurement
Items Supporting literature
Support job
Davis (1989), Torkzadeh & Doll (1999),
Brynjolfsson et al. (2002)
Connect operations Davis (1989), Seddon & Kiew (1994)
Increase efficiency
Davis (1989), Delone & Mc.Lean
(1992), Seddon & Kiew (1994)
Factor of success
Davis (1989), Delone & Mc.Lean
(1992), Seddon & Kiew (1994)
User Satisfaction
Based on the extant literature, the author suggests 3
observed indicators for user satisfaction.
Table 6. User satisfaction measurement
Items Supporting literature
Execute the function well Torkzadeh & Doll (1999)
Meet expectations Torkzadeh & Doll (1999), Baroudi,
Olson, Ives (1986); Seddon & Kiew
(1994); DeLone & McLean (1992)
Satisfy about AIS Seddon & Yip (1992)
In summary, the observed indicators in the theoretical
model proposed by this study are largely derived from the
extant literature, with the some modifications to better
reflect the practical case of AIS use in Vietnam.
5. Conclusion
This study adds to the literature by proposing a
theoretical model of factors affecting user satisfaction of
AIS in the context of Vietnam. The four factors affecting
AIS user satisfaction included in the model are Information
quality, System quality, Quality of accounting staff, and
Perceived usefulness. Among the factors, System quality
and Quality of accounting staff are hypothesized to affect
Information quality, while Perceived usefulness is to
impact System quality. These features are expected to
better fit the model to the case of AIS in Vietnam than the
extant models for general IS. First, Quality of accounting
staff is included as an exploratory factor. Second, se and
Quality of service are excluded. Also, the observed
indicators are carefully constructed to be relevant.
As far as the author knows, this is the first study to
attempt to investigate AIS user satisfaction in Vietnam.
Because this study is basically theoretical, the author looks
forward to future empirical research that would confirm the
hypotheses suggested in the model. As the view has been
changing to be more accounting-focus for AIS in Vietnam,
factors influencing user satisfaction, which is a measure of
the value of the system, need to be carefully examined.
Theoretically and empirically investigating the factors’
relationship with each other and with the AIS user
satisfaction would help managers decide how to best
improve their AIS.
This research is funded by Funds for Science and
Technology Development of the University of Danang
under grant number: B2016-DNA-13-TT.
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(The Board of Editors received the paper on 03/10/2018, its review was completed on 22/10/2018)
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