Quản trị kinh doanh - Role of packaging as an element of logistics

ROLE OF PACKAGING AS AN ELEMENT OF LOGISTICSLECTURER GOHOHO EMMANUEL SENAMiD SEM ASSIGNMENTThe Implication of Goods sold are not returnable on reverse logisticsFormat9 pagesFont 12 New times romanSpacing 1.5DeaDLINE 3 WEEKS FROM TODAY CONTENTDefinitions of PackagingRole of packagingPurposes of packagingFactorsBenefitsLogistical packagingTypes of logistical packagingLogistical function of packagingTypes of packaging materials3 Difinitions of packagingPackaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale or use. Packaging also refers to the process of design, evaluation and production of packages. Packaging can be described as a coordinated system of preparing goods of transport, warehousing, logistics, sale and end use. Packaging contents, protects, preserves, transports, informs and sells. In many countries it is fully integrated into government, business, institutional, industrial and personal use.4 ROLE OF PACKAGINGPacking is the ‘indispensable’ for shopping as we know it today – supermarkets could not exist without it.Product wastage in supply chain is now minimal.Product presentation and information are key .Many markets owe their existence to developments in packaging -Packaged fruit juices -Packaged milk with longer shelf life 5PURPOSE Physical protectionBarrier protectionMarketing Containment or Agglomeration Security Portion control ConvenienceInformation transmissionPhysical protectionBarrier protectionMarketing Containment  or AgglomerationSecurity Portion control Convenience Information TransmissionPACKAGING-Factors for consideration The selection of products and materials for packaging and when export the goods ,depends on the consideration of several factors, which include product compatibility and stabilityMode of transport cost package safety solid waste impact Security Wood packaging requirements Food and perishable goods15PACKAGING-Factors for consideration Due to some regulatory measures of governing bodies and authorities, some of the factors that manufacturers consider these days for packaging are – Use of packaging material made from recyclable, reusable or bio-degradable material.The label on the package is provided with information regarding the ingredients used. The package labels now days are generally accompanied by detailed instructions for proper use to maximize the performance and minimize wastage. 16 BENEFITS OF PACKAGING Some of the important benefits of packaging include – Enhances the marketability of product Improves the appearance and attractiveness of product Increases the shelf appeal of product Increases the shelf life of product Reduces the waste during production Makes the product easy and convenient to use The product can be packed in different sizes to meet the varying demands of consumers 17Logistical packagingPackaging has a significant impact on the efficiency and effectiveness of retail supply chains, where improvements can be achieved through the adaptation and development of the concept of packaging logistics.Packaging Logistics should be considered as an integrated approach, where both systems of packaging and logistics interact, complement and adapt to each other.Packaging specifications directly influence the time required for completing packaging operations which ultimately affects product lead time and due date performance (delivery) to the customer.18Types of logistical packagingPrimary Secondary Tertiary Group packaging Transport packagingDisplay packagingRetail packagingUsed packagingTYPES OF Logistical PACKAGINGPrimary packaging is the material that first envelops the product and hold it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.20 TYPES OF Logistical PACKAGINGSecondary packaging is outside the packaging – perhaps used to group primary packages together21 TYPES OF Logistical PACKAGINGTertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.22 TYPES OF Logistical PACKAGINGGroup packaging-Packaging which is conceived to facilitate protection, display, handling and/or transport of a number of primary packages23 TYPES OF Logistical PACKAGINGTransport packaging, industrial packaging, or distribution packaging- Packaging which is conceived to facilitate handling, transport and storage of a number of primary packages in order to provide efficient production and distribution as well as prevent physical handling and transport damage24 TYPES OF Logistical PACKAGINGDisplay packaging- Same as group packaging, quite often with an emphasis on display featuresRetail packaging- Same as group packaging with a special emphasis on the design to fit in retailUsed packaging- Packaging/packaging material remaining after the removal of the product it contained2526 Logistical functions of packaging 1. Facilitating storage & reuse - corrugated boxes & bins of plastic, metal or wood272. Grouping goods into convenient unit for distribution - mango boxes, cola bottles, cotton bales, wire rope coils283. Weight minimization - plastic bottles, plastic crates, milk-bags294. Protection - physical damage, bubble pack, corrugated sheet cartons, mangos in crates305. Cube minimization - flattened cans, square shaped whisky bottles, soft drink concentrates, furniture in knocked down condition, buckets or containers one inside the other, plastic chairs31 6. Pilfer proofing - bisleri caps, cola caps327. Facilitating handling & using – same package can be used for both activities: fruity packs, flexible tubes, aerosol packs338. Handling – makes handling easy: pallets, straps34NECESSITIES OF PACKAGINGPackaging is a very important marketing strategy to glamorize your product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Most consumers judge a product by its packaging before buying. So it is logical to say attractive packaging is crucial in order to get the first time buyers to buy your products. Packaging should definitely be included in the 4 major P’s of marketing (Product, Place, Promotion and Price).Gohoho Emmanuel Sena38akpe na mi!