Tourism strategy of Turkey - 2023 - Ministry of culture and tourism

Awareness shall be raised on quality concerns taking into account the harsher competitive conditions and demand created and standards of quality applied in the services chain shall be improved and spread. standard will bring about a management concept that upholds continuous development, customer and worker satisfaction and participation. Consequently, continual of quality practices shall leverage the service standards of business enterprises as well as productivity, while bringing some awesome benefits to them, in terms of competitive power and marketing A flexible system of quality shall optimise the services. This will lead to increased productivity, optimal usage of existing sources, defect-free performance of work and gradual decrease in service costs and time savings. Implementation of quality procedures will not only result in faster, more effective and productive services but also enhance levels of participation by both workers and customers thus develop a collaborative environment. Planning activities shall be furthered in relation to alternative tourism opportunities with the purpose of optimising the seasonal and geographical distribution of tourism activities and creating new potential areas based on the ever changing customer preferences at international markets. Opportunities for alternative tourism shall then be created and means provided for increasing the demand with legislative regulatory arrangements made toward changing the seasonal character of the industry by giving a boost to domestic travel activities, where, tourism types that best serve for attaining a comparative advantage to competitors while preserving and rendering sustainable the natural. historical and social heritage shall be brought to the front. In order to bring a balance to the individual and corporate goals with service offering, focus will be laid upon enhancing the efficacy and efficiency of labourforce and management by permanent education, coordination and motivation, when building up the quality. A system for certification of professional qualifications shall be adopted and implemented, for increasing the quality of services. Carrying capacity measurements shall be made at both existing and newly emerging tourism areas, based on a physical capacity usage scenario. The tourism industry businesses, professional and service unions as well as local governments and all other related entities and organisations will be informed on total quality management and their successful practices will be introduced to the general public

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