Some thoughts for conclusion
We note that actually research works for startup ecosystem in Vietnam
focus mainly for startups or typical successful cases such as Silicon Valley
(US) or Startup nation (Israel) while expecting to apply experience from
these models to build up the startup ecosystem in Vietnam. But Vietnam has
its own characteristic features in terms of culture, resources, institutional
system, policies and etc. Then it is necessary to conduct deep and global
studies of both theoretical and practical nature before expecting to apply
effectively and suatainably the models recognized successful in other
countries. The author wishes to refer to the remark by Mrs. Tran Thi Thu
Huong, Managing Director, IPP23 Project, for conclusion: “Impossible for
Vietnam to copy any model in the world, even successful, for application
without taking into consideration its own specific conditions. Good
experiences learnt from other countries would appear effective when being
embeded in Vietnam environment. We can do successful breakthrough
moves forward when we manage to identify our own path based on our
advantages and authentic needs”./.
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128 Building up the eco-system of innovative entrepreneurship:
BUILDING UP THE ECO-SYSTEM OF INNOVATIVE
ENTREPRENEURSHIP: THEORETICAL AND PRACTICAL
STANDS OF VIEW
Nguyen Ha Thi Quynh Trang1
National Institute for Science and Technology Policy and Strategy Studies
Abstract:
The building of the innovative startup ecosystem and the offering of favorable conditions
for its sustainable development have become the topics of deep concerns by the
Government and the academic community during recent years. The topics get particularly
attractive in the context of Industrial Revolution 4.0 (IR 4.0) which offers new
opportunities and challenges to all nations. The systematization of basic notions and
concepts would help researchers and policy makers have a clearer view on the necessity to
build the innovative startup ecosystem. After providing the basic notions and a brief
interpretation of the specific features of the innovative startup ecosystem, the author
presents experiences learnt from other nations in building the innovative startup ecosystem
as well as some suggestions for this work in Vietnam which are presented in form of
questions for research.
Keywords: Startup ecosystem; Innovation; Policy tool.
Code: 19010901
1. Introduction
The notion of “innovative startup ecosystem” gets popularized largely but
academic researches and practical implementation of innovative startup
ecosystems, due to their different approaches, come to different analysis,
stands for policies and warning conclusions. This leads to the overlap of
notions, concepts and approaches in building the strategic orientations for
development of innovation based startup ecosystems in many countries.
From another side, despite of a huge number of research works for
ecosystems where many of them deal only with the context of certain actual
countries and territories, they cannot provide a global view applicable for
other countries with quite different specific conditions. Then the
systematization of the related notions and concepts, analysis of specific
features of ecosystems as well as consideration of practical matters woul set
up the platform necessary for determination of policy priorities in building
and promoting the innovative startup ecosystems.
1 Author’s contact email address: quynhtrangrudn2018@gmail.com
JSTPM Vol 7, No 3+4, 2018 129
2. Notions of innovative startup ecosystems
The “Ecosystem” is the notion firstly introduced by Tansley (1935) in
researches in biological field. The notion was discribed as a harmonized
system where living and non-living entities interact each other and with
environment. Moore (1993) is the first researcher using this notion in
economic researches. Motoyama et al. (2014) and Spigel (2015) confirm
the interlinks between elements set an important aspect of startup
ecosystems. According to Moore, these interactive relations are formed
between enterprises and in their co-evolutive development. The artificial
startup ecosystem, in its nature, is designed to meet evolutive trends around
a group of main entities, at least at a concrete time moment. Their actions
ussually are limited in local regions but some times they can get out and go
to the global scale. The entities in the ecosystem have organic and co-
evolutive links.
The “Startup ecosystem” inherits some notions from previous approaches
and scienctific researches while explaining the linkage between the
development of a natural geographical region and the convergence of
vertain groups of entities and various economic activities in the same
geographical region. The research by Neck et al. (2004) on the startup
system (a system which changes with time, has changing components and
changing relations) is considered as the background-setting work for the
notion of “the innovative startup ecosystem”.
The “Innovation”, according to the definition by Oslo Manual (OECD,
2005), is “the implementation of a new or significantly improved product
(good or service), or process, a new marketing method, or a new
organizational method in business practices, workplace organization or
external relations”.
Vietnam Law on Science and Technology (2013) gives the definition:
“Innovation is the creation, application of advances, technical-technological
solutions, management solutions to enhance effective socio-economic
development, productivity, quality, added values of products and goods”.
In addition to that, many other researchers give definitions of “innovation”
but, in summary, the innovation needs to have the novelty and the
applicability”. Innovations are based not only on technologies but also on
many other elements which do not have technological nature. Innovations
are considered as important driving forces for economic growth in general,
a basic and important factor for renovation of growth models which shift
from the model with purely producing components (natural resources,
simple workforces and capitals) to the science-technolgy-innovation (STI)
based model. Innovations are realized in many different sectors and fields
130 Building up the eco-system of innovative entrepreneurship:
but they are seen best in innovation based entrepreneurship (called as
“innovative entrepreneurship”).
The “Innovative startup ecosystem” (since now on called shortly “startup
ecosystem” or more simply “ecosystem”) is a new notion which gathers
many different definitions and, up to the present time, there is no definition
which gets the large consensus of views (Stam, 2015) due to different
contexts, scales, designs and data of startup ecosystems.
Shane (2009) considers the startup ecosystem is a society of founders with
rich ideas and skills, young companies in early stages with own talents,
incubators with consultants and capitals, and communication channels.
Vogel (2013) defines the startup ecosystem as a “community of
components mutually interacting inside a geographical region including
diversified and inter-dependent actors (such as entrepreneurs, institutions
and organizations) and other factors (market, legal frame, supporting
systems, entrepreneurial culture) which develop with time, co-exist and
interact, and all these components push up the establishment of new
enterprises”. Stam (2015) considers the notion of startup ecosystem
emphasizes the process in a community of inter-dependent factors. The
conditions of system nature (such as network of individual entrepreneurs,
leaders, finance, talents, knowledge and supporting services) compose the
heart of the ecosystem and the presence of these conditions with their
mutual interactions would decide the successful development of the
ecosystem. Mack and Mayer (2016) give the definition of startup ecosystem
as a system with mutually interacting components which push up the
establishment of new enterprises in actual contexts of the region.
Theodoraki and Messeghem (2017) consider the ecosystem can be
described as a common context for purpose to push up the entrepreneurship
within certain region. Spigel (2017) gives the definition of startup
ecosystem as “the combination between local culture perspectives, social
networks, investment capitals, universities and positive economic policies
which offer the environment for renovating projects. The startup ecosystem
is a combination of social, political, economic and cultural factors of a
region which support the development and growth of enterprises through
innovations, stimulate new individual entrepreneurs and other entities to
accept risks at early stages, and support high risk enterprises”.
In Vietnam, the “Guidelines for building up the plans for implementation of
the project Supports for National Innovative Startup Ecosystem up to 2025”
by Ministry of Science-Technology (2017) gives the definition that “the
startup ecosystem includes individual entrepreneurs, teams of individual
entrepreneurs and supporting actors for development of startups where there
JSTPM Vol 7, No 3+4, 2018 131
are State policies and laws (regulations for establishment of enterprises,
venture investment organizations, taxation regulations, capital withdrawal
mechanisms and etc.); infrastructure for startups (shared workplaces,
infrastructure for tests and experiements for making prototypes and etc.);
capitals and finances (venture investment funds, individual investors, banks,
financial investment organizations and etc.); entrepreneurial culture (business
culture, culture to accept risks, ventures and failures); startup supporting
service suppliers, startup training coachs, startup consultants; universities,
training courses for startups, investors for startups, human resources for
startups, domestic and abroad markets”. Actually, the term of “startup
ecosystem” is used largely in management and policy planning works for
science and technology sector in Vietnam.
The scope of startup ecosystems can vary largely, from some buildings to
the whole country (a region with 100 km long radius - according to Report
for Classification of global startup ecosystem) which share the use of
common resources. Cukier et al. (2016) give the definition of ecosystem as
“a region limited within 30 mile distance (or 1 hour drive distance) and set up
by individual entrepreneurs and different supporting organizations which
interact in a complex system to establish new startups and to develop existing
companies”. Gauthier et al. (2017) consider that the ecosystem can be set
around a group of resources of shared use usually in a 60 mile radius region
(about 100 km).
Briefly, despite of being defined in many different ways, basically the term
“Innovative ecosystem” can be understood as a concrete geographical
region with the rich convergence of innovation based entrepreneurially
spirited individuals, companies and enterprises and supporting
organizations which get formed through historical process and develop
thanks to organic and co-evolutive links between entities in the ecosystem.
Contributions as well as global impacts of single individual actors are all
necessary for growth and development of innovation based entrepreneurial
activities.
3. Specific features of startup ecosystem
3.1. Structural features
Every startup ecosystem, though its historical evolution process, sets up its
own structure including components with organically bound relations.
Reseaches for components of startup ecosystem in the world today have two
approaches. One is the Global approach proposed by scholars who study and
determine all the components of the ecosystem (Van de Ven, 1993; Neck et
132 Building up the eco-system of innovative entrepreneurship:
al., 2004; Isenberg, 2011; Suresh, Ramraij, 2012; Feld, 2012; Mason,
Brown, 2014; Spigel, 2015; Mack and Mayer, 2016). This approach leads to
synthesis of all the entities which may be present in the ecosystem, according
to Motoyama and Knowlton (2014). The global approach, however, has
certain limitations due to its hidden concept of the uniformity of the
ecosystem. This conclusion is based on identification of specific features of
startup ecosystems and low impact causing entities. Agreeing with this
concept, majority of recent studies, despite of confirmation theortically of the
similarity of ecosystems, do not distinguish actual conditions of the region.
Researchers, then, start dealing with the hypothesis of non-uniformity of
ecosystems. They follow the Extremly simplified approach to get answers to
the question where are the most important components of an ecosystem, and
how they connect between themselves and develop (Motoyama, Knowlton,
2014). Even if these researchers follow the global approach to view
ecosystems in all the aspects, they themselves agree that different entities
may have different roles in the same ecosystem, and naturally in different
ecosystems the entities have also different roles as well as different
combinations of components specifically for every ecosystem. Here the
specific features of the region should be taken into consideration while
talking about ecosystems (Isenberg, 2011; Spigel, 2015).
3.2. Features of knowledge spillover
Scholars of entrepreneurship research developed a new theortical frame of
entrepreneurship which is known as “Knowledge Spillover Theory of
Entrepreneurship” (KSTE). Accordingly, the entrepreneurship
opportunities get impacted externally (Acs et al., 2009, 2013). This theory
determines that “knowledge are sources of entrepreneurship opportunities”,
and confirm that “individual entrepreneurs play important roles in
commercialization of knowledge developed in large enterprises or research
organizations” (Qian and Acs, 2013). Individual entrepreneurs act as
channels for knowledge spillover by bringing knowledge into market.
According to this theory, many opportunities rise from knowledge rich
environment (Acs et al., 2009). This study considers the role of the human
force capital and its role in promotion of entrepreneurship activities. The
human force capital is defined by some scholars as knowledge and skills
present in humans (Qian and Acs, 2013).
Also, Qian and Acs (2013) introduce the notion “entrepreneurial
absorptive capacity” according to which the level of entrepreneurial
knowledge spillover depends not only on its speed and level of knowledge
creation but on entrepreneurial absorptive capacity of every actor.
“Entrepreneurial absorptive capacity is defined as the ability of an
JSTPM Vol 7, No 3+4, 2018 133
individual entrepreneur to understand new knowledge and realize its values
and then commercialize it through establishing an enterprise” (Qian and
Acs, 2013). Entrepreneurial absorptive capacities relate to abilities of
individuals in creation of new enterprises and not relate to the creation
itself. The theory confirms that the creation of knowledge does not always
necessarily create enterprises because the creation of enterprises depends on
abilities of individuals and help them to realize these opportunities, to
calculate values of opportunities and to mobilize resources for
commercialization of results from these opportunities.
Some scholars distiguish two important aspects of entrepreneurial
absorptive capacity, namely: scientific knowledge and business-market
knowledge. Scientific knowledge are to understand the work to create
inventions and to realize their values. Business-market knowledge are to
commercialize inventions. These two types of knowledge are all important
for entrepreneurial knowledge spillover.
In addition to these two types of knowledge, the startup ecosystem approach
has the third type of knowledge: knowledge about the entrepreneurial
process (Stam and Spigel, 2016). The spillover of knowledge on
entrepreneurial process is also one of the specific features of startup
ecosystem (Stam and Spigel, 2016). Some examples shown for this type of
knowledge are how to realize challenges when enterprises scale up, how to
do pitching, how to attract new suppliers and potential customers during
startup stages. Therefore, entrepreneurs play highly importnant roles for
ecosystems because they operate as consultants and set up networks with
other entrepreneurs which are factors to increase knowledge volume on
startup.
3.3. Cultural features
Recently, among researchers and policy makers, there appears a question:
Why some regions become “hot” of startups and innovations while other
regions do not. Are there any “attracting” forces which make startup
ecosystems set formed at this site but not other ones? Feld (2012) made
studies and summarized explainations through 3 basic elements for formation
and prosperious development of ecosystems in ecomomical, geographical
and social aspects where the geographical aspect based on the concept of
“Creative class” by Florida (2002) is one of the most reasonable ways. This
theory describes links between innovations and the “Creative class” including
scientists, engineers, entrepreneurs, professors, artists and any ones whose
jobs are to create new ideas. They are main driving forces for economic
development in post-industrial sectors. Florida (2012) also confirmed these
individuals wish to live in the regions with the main specifities of open mind
134 Building up the eco-system of innovative entrepreneurship:
culture and tolerance for eccentricity. More important, these peoples want to
live and to communicate with creating communities. Therefore, a site with
people from the “Creative class” would have better competitive positions
than other sites though attractive magnets for creating individuals. This way
of explaination for the formation of startup ecosystem gets attached to
networking effects because every creation made by individuals would
increase values of the ecosystem (the more creating individuals are in one site
the more individuals of the “Creative class” get attracted to this site and this
increases the values of the site). It is the “attracting forces” of the creating
community which makes individuals of the “Creative class” converge and
form the ecosystem thanks to organic links between entities in the system.
The diversity and creativity of a site can cause impacts to attraction and
convergence of human resources (Lee et al., 2004). They also find practical
evidences for the fact that the formation of an enterprise relates to
creativity.
Briefly, an innovative startup ecosystem is characterized by the presence of
a creating community, open mind culture and tolerance for eccentricity,
entrepreneurs-businessmen and long committed supporting organizations,
all of them gather together in certain geogrphical region.
3.4. Kinematic energy of a startup ecosystem
Some scholars consider that the ecosystem passes 4 phases of development:
nascent, growing, maturity and self-sustainable (Cukier et al., 2016;
Gauthier et al., 2017). Mack and Mayer (2016) provide analysis the 4 phase
life cycle of ecosystems: nascent, evolving, stability and decline. Therefore,
every ecosystem has its kinematic energy and develops with time, and creates
cumulative growth in new enterprises (Stam and Spigel, 2017). The
ecosystems should not be considered as standing still but, instead, they
should be recognized as continuously evolving and basically incomplete. In
every phase of development the ecosystems have their own specific features
of policies, finances, culture supports and etc. Startup ecosystems, even
related to industrial, technological, organizational, institutional and policy
contexts (Autio et al., 2014), are not bound to single technology or
industrial sector. The objective of existence or a startup ecosystem is its
own renovations.
3.5. Center of startup ecosystem
According to Feldman (2014), the startup entrepreneur guides the
ecosystem through its formation and hold it healthy and needs to commit
longtime with it, most ideally for a 20 years perspective for its
development, even in time of economic depression or peak. Stam and
JSTPM Vol 7, No 3+4, 2018 135
Spigel (2016) confirm more clear that it is startup entrepreneurs but not
enterprises who locate in the center of the ecosystem.
Startup entrepreneurs can play numerous different roles in an ecosystem
such as investors, consultants, advisors, instructors of training courses for
startups and etc. For example, successful startup entrepreneur can play the
roles as models and then encourage other individuals to start their own
business activities (Isenberg, 2010, 2011). Therefore, successful stories
help entrepreneurial mindset to accept overall risks and finally lead to
formation of startup culture. Isenberg (2010, 2011) calls it “the Law on
small number”. Mason and Harrison (2006) consider that these startup
entrepreneurs control and guide the re-startup process.
3.6. Organic interactions inside startup ecosystems
Startup ecosystems are characterized by organic interactions between entities
inside ecosystems, help the ecosystems to evolve and develop. There are 3
main relations which attract attentions for every startup ecosystem (Huong
Nguyen, 2015): (i) Interactions between startup entrepreneurs; (ii)
Interactions between official supporting organizations; and (iii) Interactions
between startup entrepreneurs and official supporting organizations.
3.7. Innovation and ambitions of growth
Aulet, Murray (2013) and Isenberg (2011) determine that innovations and
ambitions of growth are 2 main specific features of entrepreneurship. This
growth is not limited within geographical boundaries and by its the main
factor which distinguishes startups from SMEs.
3.8. Overlap
Smorodinskaya et al. (2017) state that the ecosystem which is introduced to
use without being clarified leads to increasing ambiguosity is access to this
ecosystem. Therefore, it is necessary to interprete well the notions related to
startup ecosystem.
First of all, the notion of startup ecosystem needs to be distinguished from
the one of industrial zones, industrial clusters and innovation systems.
According to Stam and Spigel (2015), industrial zones focus on SMEs, the
local goverment and industrial clusters focus on innovation enterprises,
innovation systems focus on innovation enterprises and the Government
focus on startup entrepreneurs. Despite of the theory on innovation systems,
the notions of industrial clusters and industrial zones include the role of
startup entrepreneurs but it is necessary to mark that it is not always
compulrary that industrial zones have startups with high growth potentials.
136 Building up the eco-system of innovative entrepreneurship:
Industrial clusters and industrials zones are formed mainly from concrete
industrial sectors while, according to Spingel (2015), a startup ecosystem
gets formed from a set of ununiform enterprises.
In addition, the innovative startup ecosystem should be put in frame of
relations with other ecosystems such as startup ecosystem, business
ecosystem, innovative ecosystem and knowledge ecosystem. In their nature,
for any approach, all the components are present in these ecosystems. Only
their roles in different ecosystems are different.
Clarysse et al. (2014) and Smith (2013) consider that the business
ecosystems relate to value networks and, through them, enterprises
supporting each other can realize competitive advantages. Knowledge
ecosystems include organizations which are clustered geographically and get
benefits from their positions in knowledge production activities (Clarysse et
al., 2014). Knowledge ecosystems focus mainly on exploration and
production of knowledge more than exploitation of knowledge (Valkokari,
2015). Knowledge ecosystems, as rules, gather around knowledge producing
centers such as universities, public research organizations, large enterprises
with R&D units (Clarysse et al., 2014). In the meantime, innovative
ecosystems provide environment favorable for innovation and growth (Ritala
and Almpanopoulou, 2017; Smorodinskaya et al., 2017). And, innovative
startup ecosystems are environment to push up growth of innovation based
startup activities.
According Valkokari (2015), all being “players”, every actor plays different
roles in different ecosystems. Inversely, ecosystems inter-relate through
similar actors. Thanks to inter-linking roles of the actors, the innovative
ecosystems interact and co-develop side by side.
4. Practice of building of innovative startup ecosystem in some countries
Studying the history of formation and development of startup ecosystems of
3 groups of selected countries, namely: (i) Group of developed countries
(US, Israel, Finland); (ii) Group of countries in the region (Singapore,
Malaysia, Thailand); and (iii) Group of emerging economies (India, China),
it is worth to note the following points:
- Ecosystems usually start from a region gathering intellectuals and creative
class individuals; typically it was the case of the startup ecosystem in
Silicon Valley (US), the startup ecosystem in Helsinki (Finland) or Block
71 in Singapore;
- Innovative ecosystems sometimes start after heavy incidents, social and
economic crisis of national or regional scale; typically it was the case of
the startup ecosystem of Israel (starting after the financial crisis of 1980s
JSTPM Vol 7, No 3+4, 2018 137
or the startup ecosystem of New York (starting after the collapse of New
York finance market (2009). In these cases, usually the smart public
planning works or policies by the Government offer opportunities for
development of innovation based startup ecosystems.
- The Government is not the actor forming and developing ecosystems by
mechanically gathering together components and then assembling them
into the network of an ecosystem. Even in the case of Silicon Valley, the
project “Stanford Silicon Valley - New Japan”2 confirms that there was
no local government in the valley and Silicon Valley was not formed by
a strategic policy of the US Federal Government. Instead of that, Silicon
Valley was formed and developed in organic ways where the
components were formed and developed gradually and inter-linked
together in a historical process. This means that the specific features of
Silicaon Valley have no way to be dublicated in any place in the world.
It is the fact that the US Federal Government supports its large research
programs through certain organizations such as National Institute of
Health (NIH), National Science Foundation and the Army which cause
significant impacts to orientations of scientific research activities and
then Silicon Valley shifts attentions to these fields.
- Startup ecosystems cannot be build “overnight” but require long time
committment of many factors.
- Even with global approach for policy making practice, every ecosystem,
on basis of actual conditions of the country and region, should have a
suitable road map for its formation and development.
It is worth to note that every ecosystem get attached to a geographical
region and the socio-economic context of the region. For this reason, the
successful models are illustrated for reference purpose. The building of
strategies for development of innovative startup ecosystem in any region
and country should be based on practical conditions coupled with flexible
and well adjusted policies for every development stage of the targeted
ecosystem. Smart policies by the Government would offer “opportunities”
for formation and development of the ecosystem.
5. Some remarks for innovative startup ecosystem in Vietnam
5.1. Achievement and existing problems
Since early 2000s the startup ecosystem in Vietnam starts with success of
some enterprises such as VinaGames and VC Corporation. According to a
2
138 Building up the eco-system of innovative entrepreneurship:
report by Topica Founder Institute, during the last 6 years, the number of
startups in Vietnam increases signifucantly, from about 400 by 2012 to
about 3000 by 2017. Today, the third generation of startups starts gaining
remarkable successes in various sectors including educational technologies,
agriculture, financial technologies, on-line trade, entertainment,
communication and etc. Innovative startup activities even being in starting
stages get increasingly excited.
Having the gold population structure, stable economic growth indexes and
facing IR 4.0 contexts, the Party and the Government have maintained
supports and close guides to offer favorable conditions for development of
innovative startup ecosystems. This is the solid prequisites for gradual
formation and development of Vietnam innovative startup ecosystems,
making remarkable steps forwards. Many policies and legal documents
were issued in recent time. Typically Decision No. 844/QD-TTg by the
Prime Minister approving the project “Supports for National Innovative
Startup Ecosystem up to 2025” issues and implements some concrete
activities, tasks and solutions to set up the “environment” for formation and
development of components of Vietnam startup ecosystems. Some other
projects can be noted including the MOST project for commercialization of
technologies in Vietnam following Silicon Valley model and Vietnam -
Finland Innovation Partnership Program (IPP2).
Even gaining certain achievements, the building and development of
innovative startup ecosystem in Vietnam still have some existing problems,
namely:
- Mechanisms, policies and programs at the presen time seem to be focused
on “startups” as the main actor of the ecosystem and to indicate directions
to promote other components individually without producing a global
design to offer conditions and opportunities for the existence and
sustainable development of the whole ecosystem. Also, these projects, in
majority, are classified as short term (2-5 years) and then are unable to
settle long term problems for development of Vietnam startup ecosystems
such as legal regulations, policies and mechanisms for startup activities;
- Issued support policies lead to establishment of startups in many fields
and largely over the whole country without indicating clearly a global
approach with firm determination of objectives, solutions and road maps
to offer “opportunities” for formation and development of innovative
ecosystems;
- Startup entrepreneurs and creating communities are not really gathered
in national scale research programs jointly for settlement of national and
regional problems;
JSTPM Vol 7, No 3+4, 2018 139
- Crucial needs of the creative class, startup entrepreneurs and startups
remain unsettled including the IP right protection, market for startups
and etc.;
- Lack of specific policies focused for startups and enterprises with high
growth potentials who presently remain to be treated as SMEs.
5.2. Some thoughts for conclusion
We note that actually research works for startup ecosystem in Vietnam
focus mainly for startups or typical successful cases such as Silicon Valley
(US) or Startup nation (Israel) while expecting to apply experience from
these models to build up the startup ecosystem in Vietnam. But Vietnam has
its own characteristic features in terms of culture, resources, institutional
system, policies and etc. Then it is necessary to conduct deep and global
studies of both theoretical and practical nature before expecting to apply
effectively and suatainably the models recognized successful in other
countries. The author wishes to refer to the remark by Mrs. Tran Thi Thu
Huong, Managing Director, IPP23 Project, for conclusion: “Impossible for
Vietnam to copy any model in the world, even successful, for application
without taking into consideration its own specific conditions. Good
experiences learnt from other countries would appear effective when being
embeded in Vietnam environment. We can do successful breakthrough
moves forward when we manage to identify our own path based on our
advantages and authentic needs”./.
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