Marketing bán hàng - Chapter 16: Pricing strategies: basic decisions
prices used by the parent firm and subsidiaries when trading among themselves Transfer Pricing Methods direct manufacturing costs direct manufacturing costs plus markup market-based transfer price arm's length price
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Chapter 16Pricing Strategies: Basic Decisions Chapter OutlineThe Role of PricePrice StandardizationChapter OutlinePricing Decisions- Supply and Demand- Cost- Elasticity and Cross Elasticity of Demand- Exchange Rate- Market Share- Tariffs and Distribution Costs- CultureChapter OutlineAlternative Pricing StrategiesDumping- Types of Dumping- Legal Aspect of Dumping- How to Dump (Legally and Illegally)Price DistortionInflationTransfer PricingPricing DecisionsSupply and DemandCostElasticity and Cross Elasticity of DemandExchange RateMarket ShareTariffs and Distribution CostsCultureDumping charging different prices for the same product in similar marketsunfair pricebelow production costbelow home-country price harm to host-country companiesTransfer Pricingprices used by the parent firm and subsidiaries when trading among themselvesTransfer Pricing Methodsdirect manufacturing costsdirect manufacturing costs plus markupmarket-based transfer pricearm's length price
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