• Quản trị kinh doanh - Technology - Based industries & the management of innovationQuản trị kinh doanh - Technology - Based industries & the management of innovation

    Patents —exclusive rights to a new product, process, substance or design. Copyrights —exclusive rights to artistic, dramatic, and musical works. Trademarks — exclusive rights to words, symbols or other marks to distinguish goods and services; trademarks are registered with the Patent Office. Trade Secrets — protection of chemical formulae, r...

    ppt20 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 1042 | Lượt tải: 0

  • Quản trị kinh doanh - Industry evolutionQuản trị kinh doanh - Industry evolution

    Stages in undertaking multiple Scenario Analysis: Identify major forces driving industry change Predict possible impacts of each force on the industry environment Identify interactions between different external forces Among range of outcomes, identify 2-4 most likely/ most interesting scenarios: configurations of changes and outcomes Consider...

    ppt14 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 903 | Lượt tải: 0

  • Quản trị kinh doanh - Differentiation advantageQuản trị kinh doanh - Differentiation advantage

    Key to successful differentiation is consistency of all aspects of the firm’s relationship with its customers. Product Integrity: the total balance of product features Internal integrity: consistency between function and structure External integrity: fit between the product and the customers’ objectives, values, lifestyle etc.

    ppt14 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 1266 | Lượt tải: 0

  • Quản trị kinh doanh - Cost advantageQuản trị kinh doanh - Cost advantage

    $ billion Ford Mondeo/ Contour 6 GM Saturn 5 Ford Taurus (1996 model) 2.8 Ford Escort (new model 1996) 2 Renault Clio (1999 model) 1.3 Chrysler Neon 1.3 Honda Accord (1997 model) 0.6 BMW Mini 0.5 Rolls Royce Phantom (2003 model) 0.3

    ppt14 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 1406 | Lượt tải: 0

  • Quản trị kinh doanh - The nature and sources of competitive advantageQuản trị kinh doanh - The nature and sources of competitive advantage

    None (efficient markets) Imperfect information availability Transactions costs Systematic behavioral trends Overshooting

    ppt9 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 1027 | Lượt tải: 0

  • Quản trị kinh doanh - Organization structure and management systemsQuản trị kinh doanh - Organization structure and management systems

    Rational-legal authority Specialization of labor Hierarchical structure Coordination and control through rules and standard operating procedures Standardization employment practices Separation of jobs and people Formalization of administrative acts, decisions and rules

    ppt14 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 801 | Lượt tải: 0

  • Quản trị kinh doanh - Analyzing resources & capabilitiesQuản trị kinh doanh - Analyzing resources & capabilities

    Linking strategy to Human Resource Management—modeling & developing individual competencies Greenfield development in separate organizational unit (IBM & the PC, Xerox & PARC, GM & Saturn) Change management to transform values and behaviors (GE, BP) Product sequencing (Intel , Sony, Hyundai) Knowledge Management (e.g. lessons learned, best...

    ppt34 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 955 | Lượt tải: 0

  • Quản trị kinh doanh - Further topics in industry and competitive analysisQuản trị kinh doanh - Further topics in industry and competitive analysis

    Low price bicycles sold primarily through department and discount stores, mainly under the retailer’s own brand (e.g. Sears’ “Free Spirit”); Medium-priced bicycles sold primarily under manufacturer’s brand name and distributed mainly through specialist bicycles stores;

    ppt17 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 867 | Lượt tải: 0

  • Quản trị kinh doanh - Goals, values and performanceQuản trị kinh doanh - Goals, values and performance

    Identify strategy alternatives Estimate cash flows associated with cash strategy Estimate cost of capital for each strategy Select the strategy which generates the highest NPV

    ppt15 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 814 | Lượt tải: 0

  • Quản trị kinh doanh - Presentation slidesQuản trị kinh doanh - Presentation slides

    Distinguishing strategy from tactics: Strategy is the overall plan for deploying resources to establish a favorable position. Tactic is a scheme for a specific maneuver. Characteristics of strategic decisions: Important. Involve a significant commitment of resources. Not easily reversible.

    ppt11 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 1392 | Lượt tải: 0