Thư viện tài liệu, ebook tham khảo dành cho học sinh, sinh viên

Heavy TV viewing cultivates perceptions of reality consistent with the view of the world presented on TV. Methodology Research findings Mainstreaming Resonance Criticisms of cultivation analysis Determining cause and effect Factors other than TV may affect people Wording of questions on surveys

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Media systems can be classified along dimensions of control and ownership. Public ownership, decentralized control Public ownership, centralized control Private ownership, decentralized control Private ownership, centralized control

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American Society of Newspaper Editors (ASNE) Canons of Journalism Responsibility, freedom of the press, independence, accuracy, impartiality, fair play, decency Society of Professional Journalists (SPJ) Codes of conduct See the truth and report it Minimize harm Act independently Be accountable Other associations or organizations have adopt...

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Restrictive orders Trial participants restrained from giving information to media Restraining media coverage of court events Pre-trial proceedings, pre-trial evidence, jury selection, actual trial 1980s: Supreme Court reaffirmed press rights to open court access But access can be limited, under strict guidelines, depending on the situation

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Contemporary advertising Coping with technological and social change Consumer taking more control over media choices Traditional advertising model harder to justify Guerilla marketing: non-traditional marketing techniques Online advertising Not as effective as initially hoped Becoming more targeted, more interactive, more engaging As Intern...

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Internal (in-house) PR department An arm of management Advantages Can work on short notice; more in-depth knowledge of company; less costly External PR agencies Advantages Fresh ideas; objective viewpoints; more services; can bring prestige

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Coverage of stories of interest to very small community Single ZIP code Interest group in defined area Most hyperlocal news appears on web sites Publishers hope will draw in people who don’t generally consume news

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Electronic mail (e-mail) Fast, cheap, reliable Can send text, graphics, and much more Drawbacks Not suited for all message content Not as private as letters Spam Time loss

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Users search for content stored on cable/satellite company’s server Select desired content, and it becomes available, usually for a fee VOD has been slow to catch on Relative lack of content; complicated user interfaces VOD use is up, but VOD is lower priority for cable/satellite companies YouTube content creates more “buzz”; more competitors ...

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By 2000, cable reached more than 68% of the population Channel capacity increased and new programming services emerged Cable full-fledged competitor to broadcast TV

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