• Marketing bán hàng - Chapter 12: Managing merchandise assortmentsMarketing bán hàng - Chapter 12: Managing merchandise assortments

    Dollars to invest in inventory Invest in “hot” merchandise Save a little for opportunities (open to buy) Monitor portfolio Sell losers (markdowns)

    ppt36 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 1036 | Lượt tải: 0

  • Marketing bán hàng - Chapter 11: Customer relationship managementMarketing bán hàng - Chapter 11: Customer relationship management

    Need to connection contacts with a specific customer identifier Ask for identifying information Telephone number, name and address Encourage use of frequent shopper cards Link checking account number and/or third party credit cards to customer

    ppt35 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 1066 | Lượt tải: 0

  • Marketing bán hàng - Chapter 10: Information systems and supply chain managementMarketing bán hàng - Chapter 10: Information systems and supply chain management

    An efficient supply chain can improve a retailer’s ROI Increases sales – customers are offered more attractive assortments Net profit is improved by increasing gross margin and lowering expenses Inventory levels are lower, lower investment and total assets are lower with asset turnover higher

    ppt38 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 886 | Lượt tải: 0

  • Marketing bán hàng - Chapter 9: Human resource managementMarketing bán hàng - Chapter 9: Human resource management

    Promote the firm, its merchandise and its services Manage human resources Distribute merchandise Establish financial control

    ppt51 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 942 | Lượt tải: 0

  • Marketing bán hàng - Chapter 8: Retail site locationMarketing bán hàng - Chapter 8: Retail site location

    When traffic is greater, more customers shop Good for convenience retailers Not necessary for destination retailers Too much can impede access to store Accessibility to store is as important as traffic flow

    ppt49 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 944 | Lượt tải: 0

  • Marketing bán hàng - Chapter 7: Retail locationsMarketing bán hàng - Chapter 7: Retail locations

    Location is typically prime consideration in customer’s store choice. Location decisions have strategic importance because they can help to develop sustainable competitive advantage. Location decisions are risky: invest or lease?

    ppt43 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 1055 | Lượt tải: 0

  • Marketing bán hàng - Chapter 6: Financial strategyMarketing bán hàng - Chapter 6: Financial strategy

    Cost of Goods = Inventory Turnover Average Inventory Stores: $350,000 = 2.0 $175,000 GiftstoGo.com: $220,000 = 3.1 $ 70,000

    ppt48 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 998 | Lượt tải: 0

  • Marketing bán hàng - Chapter 5: Retail marketing strategyMarketing bán hàng - Chapter 5: Retail marketing strategy

    Attract customers from target market – Walgreens “on every corner” Get current customer to visit store more often or buy on each visit Cross Selling – sales associates in one department sell complimentary merchandise from other departments Example: Manicurist sells services plus hand lotion or nail polish Example: Salesperson sells leaf blower...

    ppt57 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 941 | Lượt tải: 0

  • Marketing bán hàng - Chapter 4: Customer buying behaviorMarketing bán hàng - Chapter 4: Customer buying behavior

    Alternative retailers consumers can consider Characteristic/Benefits Sought in Making Store and Merchandise Choices Ratings of Alternative Performance on Criteria Importance weights that consumers attach to the merchandise

    ppt44 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 833 | Lượt tải: 0

  • Marketing bán hàng - Chapter 3: Multi - Channel retailingMarketing bán hàng - Chapter 3: Multi - Channel retailing

    Use technology to convert “touch and feel” information into “look and see” information 3-D Imaging Zoom Technology Live Chat 360 Degree Viewing Virtual Models

    ppt44 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 890 | Lượt tải: 0