• Marketing bán hàng - Chapter 2: Types of retailersMarketing bán hàng - Chapter 2: Types of retailers

    First Tier: upscale, high fashion chains with exclusive designer merchandise and excellent customer service. Example: Nordstrom, Neiman Marcus, Bloomingdales, Saks Second Tier: Retailers sell more modestly priced merchandise with less customer service: Example: Macy’s Third Tier: Value oriented caters to more price conscious customer Exampl...

    ppt55 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 1263 | Lượt tải: 0

  • Marketing bán hàng - Chapter 1: Introduction to the world of retailingMarketing bán hàng - Chapter 1: Introduction to the world of retailing

    Retailers: Kohl’s, Macy’s, Wendy’s, Amazon.com, Jiffy Lube, AMC Theaters, American Eagle Outfitter, Kroger Firms that are retailers and wholesalers that sell to other business as well as consumers: Office Depot, The Home Depot, United Airlines, Bank of America, Costco

    ppt49 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 815 | Lượt tải: 0

  • Marketing bán hàng - Chapter 18: Financial strategies: financing and currenciesMarketing bán hàng - Chapter 18: Financial strategies: financing and currencies

    World Bank (IBRD) International Development Association (IDA) International Finance Corporation (IFC) Multilateral Investment Guarantee Agency (MIGA) International Centre for Settlement of Investment Disputes (ICSID)

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  • Marketing bán hàng - Chapter 17: Pricing strategies: countertrade and terms of sales/paymentMarketing bán hàng - Chapter 17: Pricing strategies: countertrade and terms of sales/payment

    EXW (Ex Works) - price of product only; nothing else being included FAS (Free Alongside Ship) - EXW + local transportation in seller's country FOB (Free on Board) - FAS + loading onto the vessel CFR (Cost & Freight) - FOB + international transportation

    ppt15 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 790 | Lượt tải: 0

  • Marketing bán hàng - Chapter 16: Pricing strategies: basic decisionsMarketing bán hàng - Chapter 16: Pricing strategies: basic decisions

    prices used by the parent firm and subsidiaries when trading among themselves Transfer Pricing Methods direct manufacturing costs direct manufacturing costs plus markup market-based transfer price arm's length price

    ppt7 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 915 | Lượt tải: 0

  • Marketing bán hàng - Chapter 15: Promotion strategies: advertisingMarketing bán hàng - Chapter 15: Promotion strategies: advertising

    Differential Response - The country and its people provide a favorable but unique response Segment Size - The country's population is big enough

    ppt9 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 1019 | Lượt tải: 0

  • Marketing bán hàng - Chapter 14: Promotion strategies: personal selling, publicity, and sales promotionMarketing bán hàng - Chapter 14: Promotion strategies: personal selling, publicity, and sales promotion

    Nature: temporary, supplementary techniques to stimulate demand Techniques: coupons, sweepstakes, games, contests, price-offs, demonstrations, premiums, samples, money refund offers, etc. Legal restrictions

    ppt10 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 856 | Lượt tải: 0

  • Marketing bán hàng - Chapter 14: Background subsystemsMarketing bán hàng - Chapter 14: Background subsystems

    Industry – Characteristics & Regulations Family – Dynamics, policies, & interest of members Social – Laws, Cultural expectations, Norms Financial – Financial Resources and Policies Business – Professionalization & Performance Process – Planning & past experiences Incumbent – Individual characteristics Successor – Ability and Motivation

    ppt21 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 961 | Lượt tải: 0

  • Marketing bán hàng - Chapter 13: DefinitionMarketing bán hàng - Chapter 13: Definition

    A technology roadmap is a plan that matches short-term and long-term goals with specific technology solutions to help meet those goals. It is a plan that applies to a new product or process, or to an emerging technology. Roadmaps are important for: Spotting when a number of unconnected innovations reach practicality and together create something ...

    ppt45 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 1233 | Lượt tải: 0

  • Marketing bán hàng - Chapter 13: Physical distribution and documentationMarketing bán hàng - Chapter 13: Physical distribution and documentation

    Export License General license Validated license Shipper's Export Declaration Form Hazardous Certificate Packing List Shipper's Letter of Instruction Dock Receipt

    ppt13 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 876 | Lượt tải: 0