• PR truyền thông - Chapter 3: Historical and cultural contextPR truyền thông - Chapter 3: Historical and cultural context

    6th century: demand for books rose but supply was low, and copies had errors Monks hand-copied each manuscript No standard filing or cross-referencing system By 1150: more need to store information Developments include trade routes, universities, strong central governments, secularization of books, widespread introduction of paper, scriptoria (...

    ppt32 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 629 | Lượt tải: 0

  • PR truyền thông - Chapter 2: Perspectives on mass communicationPR truyền thông - Chapter 2: Perspectives on mass communication

    Transmission of Values (Socialization) People adopt behaviors or values of a group Consequences Stabilize society by creating bonds Encourages the status quo Media can help enforce social norms TV and Socialization TV has great potential in socialization Violent or stereotypical content

    ppt19 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 625 | Lượt tải: 0

  • PR truyền thông - Chapter 1: Communication: mass and other formsPR truyền thông - Chapter 1: Communication: mass and other forms

    Pre-Internet: Source is structured organization Internet: Source can be one person Sender gets little audience information Encoding is a multi-stage process Messages are public and impersonal Effective feedback difficult

    ppt30 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 640 | Lượt tải: 0

  • PR truyền thông - Chapter 13: Communication technology in the organizationPR truyền thông - Chapter 13: Communication technology in the organization

    Technology influence Types of technology Advantages and disadvantages How communication technology is used and who is using it How technology changes organizational relationships

    ppt9 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 799 | Lượt tải: 0

  • PR truyền thông - Chapter 12: Organizational teamsPR truyền thông - Chapter 12: Organizational teams

    Compromise decision-making procedures Issues defined by poor relationship or weak member Wasted energy Exhibiting confusing behaviors Consumed with mending relationships Far less energy is expended accomplishing task

    ppt17 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 943 | Lượt tải: 0

  • PR truyền thông - Chapter 11: Relational challengesPR truyền thông - Chapter 11: Relational challenges

    Strains Caused by Work Egalitarian nature negated Management of information Need for autonomy Violation of consensus desires Negative feedback Public displays of friendship minimized Strains Caused by Friendship Objectivity damaged Management of inequalities Socializing affecting performance Management of organizational information Frie...

    ppt17 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 600 | Lượt tải: 0

  • PR truyền thông - Unit 4: Relational challengesPR truyền thông - Unit 4: Relational challenges

    Exists when one person has formal authority to regulate the behavior of another Forms of Communication (Table 10.1, p. 175) Task and Personal Information is shared by both superiors and subordinates Information sharing, seeking, and collaboration A critical role of communication is the maintenance of an acceptable relationship between the subor...

    ppt16 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 663 | Lượt tải: 0

  • PR truyền thông - Chapter 9: Conflict in the organizationPR truyền thông - Chapter 9: Conflict in the organization

    Negative Consequences Less Effective Suboptimal Productivity Inhibited Cognitive Functioning Positive Consequences Identify and Better Understand Issues Clarify Issues Creative Solutions

    ppt20 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 667 | Lượt tải: 0

  • PR truyền thông - Chapter 8: Socialization of new membersPR truyền thông - Chapter 8: Socialization of new members

    Race, gender, age, religion, ethnicity, disability, sexual orientation, and/or language creates additional barriers to successful socialization. Blank & Slipp (2000) “Buying In” NOT “Selling Out” Becoming Assimilated without Giving Up your Identity Do not violate or contradict your fundamental value system Learn as a child, test as an adolesce...

    ppt25 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 765 | Lượt tải: 0

  • PR truyền thông - Chapter 7: Organizational challenges realistic recruitmentPR truyền thông - Chapter 7: Organizational challenges realistic recruitment

    Traditional Recruitment Positive characteristics are communicated to outsiders Advertised features are distorted to make them even more positive Any information (regarding details of the job or aspects of the organizational culture) that might seem unattractive to a potential employee is not communicated Figure 7.3 (p. 127) Inflated Expectatio...

    ppt17 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 593 | Lượt tải: 0