• PR truyền thông - Chapter 13: News gathering and reportingPR truyền thông - Chapter 13: News gathering and reporting

    Coverage of stories of interest to very small community Single ZIP code Interest group in defined area Most hyperlocal news appears on web sites Publishers hope will draw in people who don’t generally consume news

    ppt24 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 651 | Lượt tải: 0

  • PR truyền thông - Chapter 12: The internet and the world wide webPR truyền thông - Chapter 12: The internet and the world wide web

    Electronic mail (e-mail) Fast, cheap, reliable Can send text, graphics, and much more Drawbacks Not suited for all message content Not as private as letters Spam Time loss

    ppt31 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 640 | Lượt tải: 0

  • PR truyền thông - Chapter 11: Cable, satellite, and internet televisionPR truyền thông - Chapter 11: Cable, satellite, and internet television

    Users search for content stored on cable/satellite company’s server Select desired content, and it becomes available, usually for a fee VOD has been slow to catch on Relative lack of content; complicated user interfaces VOD use is up, but VOD is lower priority for cable/satellite companies YouTube content creates more “buzz”; more competitors ...

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  • PR truyền thông - Chapter 10: Broadcast televisionPR truyền thông - Chapter 10: Broadcast television

    By 2000, cable reached more than 68% of the population Channel capacity increased and new programming services emerged Cable full-fledged competitor to broadcast TV

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  • PR truyền thông - Chapter 9: Motion picturesPR truyền thông - Chapter 9: Motion pictures

    Late 1940s: TV cut into movie profits Hollywood fought back: Refused to advertise films on TV; refused to show old films on TV; tried to bar film stars from appearing on TV Hollywood tried to woo audiences back Technology: 3-D, Cinerama Content: “spectacle” films, musicals, adult-oriented themes Eventually Hollywood started cooperating with ...

    ppt41 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 788 | Lượt tải: 0

  • PR truyền thông - Chapter 8: Sound recordingPR truyền thông - Chapter 8: Sound recording

    Most original rock stars left scene by 1959 Payola scandals Early 1960 industry cleaned up its image Wholesome, clean-cut American singers

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  • PR truyền thông - Chapter 7: RadioPR truyền thông - Chapter 7: Radio

    Interference was major problem Radio Act of 1927 Federal Radio Commission Defined AM band Standardized channel designations Abolished portable stations

    ppt39 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 644 | Lượt tải: 0

  • PR truyền thông - Chapter 6: BooksPR truyền thông - Chapter 6: Books

    Less radical than e-books Select the title you want, and it is printed for you. Could result in more special interest books Printing on demand and the e-book will probably never replace traditional books

    ppt25 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 1033 | Lượt tải: 0

  • PR truyền thông - Chapter 5: MagazinesPR truyền thông - Chapter 5: Magazines

    1860-1900 – many new magazines appeared More available money Improved printing techniques Postal Act of 1879 Special mailing rates for magazines Magazines could reach national mass audience Muckrakers – investigative reporting

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  • PR truyền thông - Chapter 4: NewspapersPR truyền thông - Chapter 4: Newspapers

    Civil War and development of telegraph changed how stories were written Lead Inverted pyramid Huge growth in US population, and newspaper readership Key players in the newspaper industry Joseph Pulitzer E.W. Scripps William Randolph Hearst

    ppt39 trang | Chia sẻ: huyhoang44 | Ngày: 20/03/2020 | Lượt xem: 1021 | Lượt tải: 0