• Quản trị kinh doanh - Global strategies and the multinational corporationQuản trị kinh doanh - Global strategies and the multinational corporation

    Extends and adapts traditional theory of comparative advantage to take account of three factors: International competitive advantage is about companies not countries—the role of the national environment is providing a home base for the company. Sustained competitive advantage depends upon dynamic factors-- innovation and the upgrading of resource...

    ppt28 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 845 | Lượt tải: 0

  • Quản trị kinh doanh - Vertical integration and the scope of the firmQuản trị kinh doanh - Vertical integration and the scope of the firm

    Technical economies from integrating processes e.g. iron and steel production —but doesn’t necessarily require common ownership Superior coordination Avoids transactions costs of market contracts in situations where there are: -- small numbers of firms -- transaction-specific investments -- opportunism and strategic misrepresentation -...

    ppt12 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 787 | Lượt tải: 0

  • Quản trị kinh doanh - Competitive advantage in mature industriesQuản trị kinh doanh - Competitive advantage in mature industries

    Who are the strategic innovators? New entrants - CNN in news broadcasting - Nucor in the U.S. steel industry Existing firms on the periphery -Sun Records in rock ‘n roll music Firms from adjacent industries - Prudential Insurance in banking (Egg) Why not leading incumbents? They are constrained by “industry recipes,” relationships with ...

    ppt9 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 680 | Lượt tải: 0

  • Quản trị kinh doanh - Technology - Based industries & the management of innovationQuản trị kinh doanh - Technology - Based industries & the management of innovation

    Patents —exclusive rights to a new product, process, substance or design. Copyrights —exclusive rights to artistic, dramatic, and musical works. Trademarks — exclusive rights to words, symbols or other marks to distinguish goods and services; trademarks are registered with the Patent Office. Trade Secrets — protection of chemical formulae, r...

    ppt20 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 1009 | Lượt tải: 0

  • Quản trị kinh doanh - Industry evolutionQuản trị kinh doanh - Industry evolution

    Stages in undertaking multiple Scenario Analysis: Identify major forces driving industry change Predict possible impacts of each force on the industry environment Identify interactions between different external forces Among range of outcomes, identify 2-4 most likely/ most interesting scenarios: configurations of changes and outcomes Consider...

    ppt14 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 845 | Lượt tải: 0

  • Quản trị kinh doanh - Differentiation advantageQuản trị kinh doanh - Differentiation advantage

    Key to successful differentiation is consistency of all aspects of the firm’s relationship with its customers. Product Integrity: the total balance of product features Internal integrity: consistency between function and structure External integrity: fit between the product and the customers’ objectives, values, lifestyle etc.

    ppt14 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 1229 | Lượt tải: 0

  • Quản trị kinh doanh - Cost advantageQuản trị kinh doanh - Cost advantage

    $ billion Ford Mondeo/ Contour 6 GM Saturn 5 Ford Taurus (1996 model) 2.8 Ford Escort (new model 1996) 2 Renault Clio (1999 model) 1.3 Chrysler Neon 1.3 Honda Accord (1997 model) 0.6 BMW Mini 0.5 Rolls Royce Phantom (2003 model) 0.3

    ppt14 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 1332 | Lượt tải: 0

  • Quản trị kinh doanh - The nature and sources of competitive advantageQuản trị kinh doanh - The nature and sources of competitive advantage

    None (efficient markets) Imperfect information availability Transactions costs Systematic behavioral trends Overshooting

    ppt9 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 972 | Lượt tải: 0

  • Quản trị kinh doanh - Organization structure and management systemsQuản trị kinh doanh - Organization structure and management systems

    Rational-legal authority Specialization of labor Hierarchical structure Coordination and control through rules and standard operating procedures Standardization employment practices Separation of jobs and people Formalization of administrative acts, decisions and rules

    ppt14 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 767 | Lượt tải: 0

  • Quản trị kinh doanh - Analyzing resources & capabilitiesQuản trị kinh doanh - Analyzing resources & capabilities

    Linking strategy to Human Resource Management—modeling & developing individual competencies Greenfield development in separate organizational unit (IBM & the PC, Xerox & PARC, GM & Saturn) Change management to transform values and behaviors (GE, BP) Product sequencing (Intel , Sony, Hyundai) Knowledge Management (e.g. lessons learned, best...

    ppt34 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 917 | Lượt tải: 0