Quản trị kinh doanh - Industry evolutionStages in undertaking multiple Scenario Analysis: Identify major forces driving industry change Predict possible impacts of each force on the industry environment Identify interactions between different external forces Among range of outcomes, identify 2-4 most likely/ most interesting scenarios: configurations of changes and outcomes Consider...
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Quản trị kinh doanh - Differentiation advantageKey to successful differentiation is consistency of all aspects of the firm’s relationship with its customers. Product Integrity: the total balance of product features Internal integrity: consistency between function and structure External integrity: fit between the product and the customers’ objectives, values, lifestyle etc.
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Quản trị kinh doanh - Cost advantage$ billion Ford Mondeo/ Contour 6 GM Saturn 5 Ford Taurus (1996 model) 2.8 Ford Escort (new model 1996) 2 Renault Clio (1999 model) 1.3 Chrysler Neon 1.3 Honda Accord (1997 model) 0.6 BMW Mini 0.5 Rolls Royce Phantom (2003 model) 0.3
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Quản trị kinh doanh - The nature and sources of competitive advantageNone (efficient markets) Imperfect information availability Transactions costs Systematic behavioral trends Overshooting
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Quản trị kinh doanh - Organization structure and management systemsRational-legal authority Specialization of labor Hierarchical structure Coordination and control through rules and standard operating procedures Standardization employment practices Separation of jobs and people Formalization of administrative acts, decisions and rules
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Quản trị kinh doanh - Analyzing resources & capabilitiesLinking strategy to Human Resource Management—modeling & developing individual competencies Greenfield development in separate organizational unit (IBM & the PC, Xerox & PARC, GM & Saturn) Change management to transform values and behaviors (GE, BP) Product sequencing (Intel , Sony, Hyundai) Knowledge Management (e.g. lessons learned, best...
34 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 673 | Lượt tải: 0
Quản trị kinh doanh - Further topics in industry and competitive analysisLow price bicycles sold primarily through department and discount stores, mainly under the retailer’s own brand (e.g. Sears’ “Free Spirit”); Medium-priced bicycles sold primarily under manufacturer’s brand name and distributed mainly through specialist bicycles stores;
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Quản trị kinh doanh - Goals, values and performanceIdentify strategy alternatives Estimate cash flows associated with cash strategy Estimate cost of capital for each strategy Select the strategy which generates the highest NPV
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Quản trị kinh doanh - Presentation slidesDistinguishing strategy from tactics: Strategy is the overall plan for deploying resources to establish a favorable position. Tactic is a scheme for a specific maneuver. Characteristics of strategic decisions: Important. Involve a significant commitment of resources. Not easily reversible.
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Quản trị kinh doanh - Industry analysis: The fundamentals3 key influences: The value of the product to customers The intensity of competition Relative bargaining power at different levels within the value chain.
21 trang | Chia sẻ: huyhoang44 | Ngày: 21/03/2020 | Lượt xem: 538 | Lượt tải: 0
