Tài liệu Quản Trị Kinh Doanh

Design is setting the specifications for a material or product. A product designer’s job is to capture, in the product’s design, the expectations of the customer. A Materials manager’s job is to ensure that products are made in the least costly way so that the item qualifies as a best buy.

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Defined as the standards of right conduct The law can only codify and enforce the most egregious violations. E.g., fraud and exploitation Thus, Ethics play a large role regarding fairness in negotiations. Purchasing agents are governed by: Company’s ethical policies Uniform ommercial Code Securities and Exchange Commission Many state and l...

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Reasons for the emergence of supplier partnerships as a competitive weapon: Increased competition Deregulation Relaxed antitrust requirements Increased use of electronic data interchange (EDI) Increased just-in-time (JIT) manufacturing

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Influential Strategy Concepts: Modern financial analysis —shareholder value, economic profit, option theory Core competences and intangible assets Dynamically competitive markets —“hypercompetition” Competitive advantage through alliances, networks, and standards

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Allocating resources-- the analysis indicates both the investment requirements of different businesses and their likely returns Formulating business-unit strategy-- the analysis yields simple strategy recommendations (e.g.: “build”, “hold”, or “harvest”) Setting performance targets-- the analysis indicates likely performance outcomes in terms of ...

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If diversification is to create shareholder value, it must meet three tests: 1. The Attractiveness Test: diversification must be directed towards attractive industries (or have the potential to become attractive). 2. The Cost of Entry Test : the cost of entry must not capitalize all future profits. 3. The Better-Off Test: either the new unit mus...

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Extends and adapts traditional theory of comparative advantage to take account of three factors: International competitive advantage is about companies not countries—the role of the national environment is providing a home base for the company. Sustained competitive advantage depends upon dynamic factors-- innovation and the upgrading of resource...

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Technical economies from integrating processes e.g. iron and steel production —but doesn’t necessarily require common ownership Superior coordination Avoids transactions costs of market contracts in situations where there are: -- small numbers of firms -- transaction-specific investments -- opportunism and strategic misrepresentation -...

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Who are the strategic innovators? New entrants - CNN in news broadcasting - Nucor in the U.S. steel industry Existing firms on the periphery -Sun Records in rock ‘n roll music Firms from adjacent industries - Prudential Insurance in banking (Egg) Why not leading incumbents? They are constrained by “industry recipes,” relationships with ...

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Patents —exclusive rights to a new product, process, substance or design. Copyrights —exclusive rights to artistic, dramatic, and musical works. Trademarks — exclusive rights to words, symbols or other marks to distinguish goods and services; trademarks are registered with the Patent Office. Trade Secrets — protection of chemical formulae, r...

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