Marketing bán hàng - Chapter 1: Introduction to the world of retailingRetailers: Kohl’s, Macy’s, Wendy’s, Amazon.com, Jiffy Lube, AMC Theaters, American Eagle Outfitter, Kroger Firms that are retailers and wholesalers that sell to other business as well as consumers: Office Depot, The Home Depot, United Airlines, Bank of America, Costco
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Marketing bán hàng - Chapter 18: Financial strategies: financing and currenciesWorld Bank (IBRD) International Development Association (IDA) International Finance Corporation (IFC) Multilateral Investment Guarantee Agency (MIGA) International Centre for Settlement of Investment Disputes (ICSID)
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Marketing bán hàng - Chapter 17: Pricing strategies: countertrade and terms of sales/paymentEXW (Ex Works) - price of product only; nothing else being included FAS (Free Alongside Ship) - EXW + local transportation in seller's country FOB (Free on Board) - FAS + loading onto the vessel CFR (Cost & Freight) - FOB + international transportation
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Marketing bán hàng - Chapter 16: Pricing strategies: basic decisionsprices used by the parent firm and subsidiaries when trading among themselves Transfer Pricing Methods direct manufacturing costs direct manufacturing costs plus markup market-based transfer price arm's length price
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Marketing bán hàng - Chapter 15: Promotion strategies: advertisingDifferential Response - The country and its people provide a favorable but unique response Segment Size - The country's population is big enough
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Marketing bán hàng - Chapter 14: Promotion strategies: personal selling, publicity, and sales promotionNature: temporary, supplementary techniques to stimulate demand Techniques: coupons, sweepstakes, games, contests, price-offs, demonstrations, premiums, samples, money refund offers, etc. Legal restrictions
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Marketing bán hàng - Chapter 14: Background subsystemsIndustry – Characteristics & Regulations Family – Dynamics, policies, & interest of members Social – Laws, Cultural expectations, Norms Financial – Financial Resources and Policies Business – Professionalization & Performance Process – Planning & past experiences Incumbent – Individual characteristics Successor – Ability and Motivation
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Marketing bán hàng - Chapter 13: DefinitionA technology roadmap is a plan that matches short-term and long-term goals with specific technology solutions to help meet those goals. It is a plan that applies to a new product or process, or to an emerging technology. Roadmaps are important for: Spotting when a number of unconnected innovations reach practicality and together create something ...
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Marketing bán hàng - Chapter 13: Physical distribution and documentationExport License General license Validated license Shipper's Export Declaration Form Hazardous Certificate Packing List Shipper's Letter of Instruction Dock Receipt
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Marketing bán hàng - Chapter 12: DefinitionSocial entrepreneurship ventures have many of the attributes of business ventures They share many of the organizational aspects and are driven by founders having an “entrepreneurial mind-set” They should be differentiated from: Charities such as the Red Cross Benevolent Trusts such as the Bill and Melinda Gates Foundation Non-Governmental Orga...
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