PR truyền thông - Chapter 8: Sound recordingMost original rock stars left scene by 1959 Payola scandals Early 1960 industry cleaned up its image Wholesome, clean-cut American singers
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PR truyền thông - Chapter 7: RadioInterference was major problem Radio Act of 1927 Federal Radio Commission Defined AM band Standardized channel designations Abolished portable stations
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PR truyền thông - Chapter 6: BooksLess radical than e-books Select the title you want, and it is printed for you. Could result in more special interest books Printing on demand and the e-book will probably never replace traditional books
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PR truyền thông - Chapter 5: Magazines1860-1900 – many new magazines appeared More available money Improved printing techniques Postal Act of 1879 Special mailing rates for magazines Magazines could reach national mass audience Muckrakers – investigative reporting
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PR truyền thông - Chapter 4: NewspapersCivil War and development of telegraph changed how stories were written Lead Inverted pyramid Huge growth in US population, and newspaper readership Key players in the newspaper industry Joseph Pulitzer E.W. Scripps William Randolph Hearst
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PR truyền thông - Chapter 3: Historical and cultural context6th century: demand for books rose but supply was low, and copies had errors Monks hand-copied each manuscript No standard filing or cross-referencing system By 1150: more need to store information Developments include trade routes, universities, strong central governments, secularization of books, widespread introduction of paper, scriptoria (...
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PR truyền thông - Chapter 2: Perspectives on mass communicationTransmission of Values (Socialization) People adopt behaviors or values of a group Consequences Stabilize society by creating bonds Encourages the status quo Media can help enforce social norms TV and Socialization TV has great potential in socialization Violent or stereotypical content
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PR truyền thông - Chapter 1: Communication: mass and other formsPre-Internet: Source is structured organization Internet: Source can be one person Sender gets little audience information Encoding is a multi-stage process Messages are public and impersonal Effective feedback difficult
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PR truyền thông - Chapter 13: Communication technology in the organizationTechnology influence Types of technology Advantages and disadvantages How communication technology is used and who is using it How technology changes organizational relationships
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PR truyền thông - Chapter 12: Organizational teamsCompromise decision-making procedures Issues defined by poor relationship or weak member Wasted energy Exhibiting confusing behaviors Consumed with mending relationships Far less energy is expended accomplishing task
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